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ISBN10: 6209143202
ISBN13: 9786209143205
Publisher: Edizioni Sapienza
Published: Oct 26 2025
Pages: 60
Weight: 0.21
Height: 0.14 Width: 6.00 Depth: 9.00
Language: Italian
ISBN13: 9786209143205
Publisher: Edizioni Sapienza
Published: Oct 26 2025
Pages: 60
Weight: 0.21
Height: 0.14 Width: 6.00 Depth: 9.00
Language: Italian
La società contemporanea è dinamica e interconnessa da reti che potenziano le relazioni tra le persone. Grazie alle nuove tecnologie dell'informazione e della comunicazione, queste connessioni diventano permanenti. I dispositivi costituiscono estensioni del corpo umano, potenziandone i sensi e aumentandone le capacità , il corpo umano diventa un'estensione della rete. In questo scenario, alle aziende non basta più sedurre semplicemente attraverso pubblicità non interattive e tendenziose. La narrativa transmediale e la convergenza dei media offrono ai consumatori una nuova prospettiva di interazione con i marchi. L'immersione e l'esperienza di acquisto sono i punti chiave di questa nuova realtà .
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