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Geschaeftsmodellkonvergenz im Handel: Alternative, innovationsfoerdernde Ansaetze zur Systematisierung und Erklaerung der Entstehung und Entwicklung v
Hardcover
Series: Strategisches Marketingmanagement, Book 34
ISBN13: 9783631837146
Publisher: Peter Lang Gmbh, Internationaler Verlag Der W
Published: Feb 26 2021
Pages: 522
Weight: 1.70
Height: 1.13 Width: 5.83 Depth: 8.27
Language: German
Die Erforschung der Betriebsformen im Handel weist eine lange Tradition auf. Aktuelle Entwicklungen - wie die Entstehung des Omnichannel-Handels - bringen bisherige Theorien zur Systematisierung und Entstehung von Betriebsformen jedoch an ihre Grenzen. Damit wird auch die Betriebsform als zentrales Innovationsobjekt des Handels in Frage gestellt. Im Gegensatz zur Handelsforschung haben sich in der Innovationsforschung Geschäftsmodell- und Konvergenzansatz zur Erklärung von Innovationen etabliert. Hieran anknüpfend beantwortet diese Arbeit die Frage, ob Geschäftsmodell- und Konvergenzansatz auch im Kontext des Handels angewandt werden können und ob sie innovative Phänomene der Praxis besser erklären als der Betriebsformenansatz.
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