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Analiza treści komunikatów dotyczących sytuacji kryzysowych
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ISBN10: 6209376851
ISBN13: 9786209376856
Publisher: Wydawnictwo Nasza Wiedza
Published: Dec 6 2025
Pages: 72
Weight: 0.24
Height: 0.17 Width: 6.00 Depth: 9.00
Language: Polish
ISBN13: 9786209376856
Publisher: Wydawnictwo Nasza Wiedza
Published: Dec 6 2025
Pages: 72
Weight: 0.24
Height: 0.17 Width: 6.00 Depth: 9.00
Language: Polish
W niniejszym badaniu przeanalizowano komunikaty dotyczące sytuacji kryzysowych dwóch organizacji: British Petroleum (BP) i Tokyo Electric Power Company (TEPCO). W ramach badania przeanalizowano komunikaty prasowe, aktualizacje na Facebooku i tweety tych organizacji. W badaniu skupiono się na wykryciu czterech glównych tematów w komunikatach dotyczących sytuacji kryzysowych tych firm: zaufanie, wspólpraca, zaangażowanie i interaktywnośc. Następnie w badaniu przeanalizowano strategie komunikacji kryzysowej.
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