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Praxishandbuch Wirtschaft in Afrika
Paperback
EconomicsGeneral Political ScienceGeneral Sociology
ISBN13: 9783658373474
Publisher: Springer Gabler
Published: Jan 3 2023
Pages: 319
Weight: 1.20
Height: 0.71 Width: 6.69 Depth: 9.61
Language: German
Afrika ist ein Kontinent im Aufschwung, der eine gro e wirtschaftliche Dynamik entwickelt. Wenn deutsche Unternehmen am Aufschwung Afrikas partizipieren wollen, müssen sie mit einigen Besonderheiten vertraut sein. Das Buch zeigt diesen Weg zu erfolgreichen Geschäften in Afrika. Es ist ein praxisorientierter, gleichwohl wissenschaftlich fundierter Ratgeber für alle Unternehmer und wirtschaftlich Interessierten, die in Afrika erfolgreich sein wollen. Es vereint dabei die Erfahrungen vieler Unternehmen mit der wissenschaftlichen Perspektive und den Erkenntnissen des Centre for Business und Technology in Africa der Hochschule Flensburg.
In der 2. Auflage werden neue Entwicklungen auf dem afrikanischen Kontinent aufgegriffen und aktuelle Antworten gegeben auf die klassischen Fragen, die jeder Akteur für sich beantworten muss, der in Afrika wirtschaftlich erfolgreich sein will: WARUM Afrika für das Geschäft interessant ist, WO die grö ten Erfolgsaussichten bestehen, WIE vorzugehen ist und WELCHE Ansätze zur künftigen Gestaltung der Wirtschaftsbeziehungen zwischen Deutschland und Afrika erfolgsvorsprechend sind.
Das Buch beschreibt, wie in Afrika investiert werden kann und bündelt die aktuellen Erfahrungen von Managern gro er Konzerne und Familienunternehmen mit langjähriger Geschichte auf dem Kontinent.
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