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Die "sanfte Macht" der Weltpolitik
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ISBN10: 6208589533
ISBN13: 9786208589530
Publisher: Verlag Unser Wissen
Published: Jan 25 2025
Pages: 64
Weight: 0.22
Height: 0.15 Width: 6.00 Depth: 9.00
Language: German
ISBN13: 9786208589530
Publisher: Verlag Unser Wissen
Published: Jan 25 2025
Pages: 64
Weight: 0.22
Height: 0.15 Width: 6.00 Depth: 9.00
Language: German
Die Forschungsarbeit wurde in der Abteilung für Auslandsjournalismus und Literatur des Instituts für Journalismus der Belarussischen Staatlichen Universität unter der Leitung von Associate Professor Boris Leonidovich Zalessky durchgeführt. Die Arbeit untersucht die Rolle des globalen Fernsehens als Instrument der Soft Power in der Weltpolitik. Am Beispiel von Russia Today und Belarus 24 wird das Konzept der Ausstrahlung von internationalen Fernsehkanälen definiert. Ausgehend von der Tatsache, dass immer mehr Staaten den Auslandsrundfunk unterstützen und ausbauen, werden die Möglichkeiten der Förderung von Fernsehkanälen auf dem weltweiten Informationsmarkt untersucht. Durch den Vergleich der Ziele internationaler TV-Kanäle wird ihre Rolle bei der Gestaltung eines attraktiven Images des Landes in der Welt bewertet.
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