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O "soft power" da polÃtica mundial
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ISBN10: 6208589584
ISBN13: 9786208589585
Publisher: Edicoes Nosso Conhecimento
Published: Jan 25 2025
Pages: 60
Weight: 0.21
Height: 0.14 Width: 6.00 Depth: 9.00
Language: Portuguese
ISBN13: 9786208589585
Publisher: Edicoes Nosso Conhecimento
Published: Jan 25 2025
Pages: 60
Weight: 0.21
Height: 0.14 Width: 6.00 Depth: 9.00
Language: Portuguese
A investigação foi realizada no Departamento de Jornalismo e Literatura Estrangeiros do Instituto de Jornalismo da Universidade Estatal da Bielorrússia, sob a orientação do Professor Associado Boris Leonidovich Zalessky. O artigo estuda o papel da televisão global como instrumento de soft power na polÃtica mundial. Com base no exemplo do Russia Today e do Belarus 24, é definido o conceito de difusão de canais de televisão internacionais. Com base no facto de cada vez mais Estados apoiarem e desenvolverem a radiodifusão estrangeira, são investigadas as formas de promoção dos canais de televisão no mercado mundial da informação. Ao comparar as metas e os objectivos dos canais de televisão internacionais, avalia-se o seu papel na formação de uma imagem atractiva do paÃs no mundo.
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