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Il "soft power" della politica mondiale
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ISBN10: 6208589576
ISBN13: 9786208589578
Publisher: Edizioni Sapienza
Published: Jan 25 2025
Pages: 60
Weight: 0.21
Height: 0.14 Width: 6.00 Depth: 9.00
Language: Italian
ISBN13: 9786208589578
Publisher: Edizioni Sapienza
Published: Jan 25 2025
Pages: 60
Weight: 0.21
Height: 0.14 Width: 6.00 Depth: 9.00
Language: Italian
La ricerca è stata condotta presso il Dipartimento di giornalismo e letteratura straniera dell'Istituto di giornalismo dell'Università statale bielorussa, sotto la guida del professore associato Boris Leonidovich Zalessky. Il documento studia il ruolo della televisione globale come strumento di soft power nella politica mondiale. Sull'esempio di Russia Today e Belarus 24 viene definito il concetto di trasmissione dei canali televisivi internazionali. Considerando che sempre più Stati sostengono e sviluppano le trasmissioni estere, si analizzano le modalità di promozione dei canali televisivi sul mercato mondiale dell'informazione. Confrontando gli scopi e gli obiettivi dei canali televisivi internazionali, si valuta il loro ruolo nella formazione di un'immagine attraente del Paese nel mondo.
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