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Sport und der Jugendmarkt
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ISBN10: 6208682622
ISBN13: 9786208682620
Publisher: Verlag Unser Wissen
Published: Feb 26 2025
Pages: 96
Weight: 0.31
Height: 0.23 Width: 6.00 Depth: 9.00
Language: German
ISBN13: 9786208682620
Publisher: Verlag Unser Wissen
Published: Feb 26 2025
Pages: 96
Weight: 0.31
Height: 0.23 Width: 6.00 Depth: 9.00
Language: German
Die explosionsartige Entwicklung des digitalen Zeitalters hat sich auf vielfältige Weise auf den Sportmarkt ausgewirkt, unter anderem auf den Konsum, die Bereitstellung und die Kommunikation von Informationen. Das grundlegende Ziel dieser Forschung ist es, die Kommunikationsherausforderungen im digitalen Zeitalter und ihre Interaktion mit der Kohorte der 15- bis 30-Jährigen auf dem Sportmarkt aufzudecken. Insbesondere wird sich der Forscher auf die Auswirkungen konzentrieren, die neue Medienplattformen auf Fans, Sportler und Kommunikationsfachleute haben, die für Sportorganisationen und -unternehmen arbeiten. In den Kapiteln zum Forschungsschwerpunkt wird der Forscher Lösungen zur Bewältigung dieser Herausforderungen erarbeiten und sich dabei auf die Macht der sozialen Netzwerke und der neuen Medientechnologien konzentrieren.
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