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Lo sport e il mercato giovanile
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ISBN10: 6208683440
ISBN13: 9786208683443
Publisher: Edizioni Sapienza
Published: Feb 26 2025
Pages: 96
Weight: 0.31
Height: 0.23 Width: 6.00 Depth: 9.00
Language: Italian
ISBN13: 9786208683443
Publisher: Edizioni Sapienza
Published: Feb 26 2025
Pages: 96
Weight: 0.31
Height: 0.23 Width: 6.00 Depth: 9.00
Language: Italian
L'esplosione dell'era digitale ha influenzato il mercato dello sport in molti modi, tra cui il consumo, la trasmissione e la comunicazione delle informazioni. L'obiettivo fondamentale di questa ricerca è scoprire le sfide della comunicazione nell'era digitale e la sua interazione con la fascia di età 15-30 anni nel mercato dello sport. In particolare, la ricercatrice si concentrerà sugli effetti che le nuove piattaforme mediatiche hanno su tifosi, atleti e professionisti della comunicazione che lavorano per organizzazioni e aziende sportive. Attraverso i capitoli tematici della ricerca, la ricercatrice stabilirà soluzioni per superare queste sfide concentrandosi sul potere dei social network e delle nuove tecnologie mediatiche.
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