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Sport i rynek mlodzieżowy
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ISBN10: 6208683513
ISBN13: 9786208683511
Publisher: Wydawnictwo Nasza Wiedza
Published: Feb 26 2025
Pages: 92
Weight: 0.30
Height: 0.22 Width: 6.00 Depth: 9.00
Language: Polish
ISBN13: 9786208683511
Publisher: Wydawnictwo Nasza Wiedza
Published: Feb 26 2025
Pages: 92
Weight: 0.30
Height: 0.22 Width: 6.00 Depth: 9.00
Language: Polish
Eksplozja ery cyfrowej wplynęla na rynek sportowy na wiele sposobów, w tym na konsumpcję, dostarczanie i przekazywanie informacji. Podstawowym celem tego badania jest odkrycie wyzwań komunikacyjnych w erze cyfrowej i jej interakcji z kohortą 15-30 lat na rynku sportowym. W szczególności badacz skoncentruje się na wplywie nowych platform medialnych na fanów, sportowców i specjalistów ds. komunikacji pracujących dla organizacji i firm sportowych. W rozdzialach poświęconych badaniom, badacz opracuje rozwiązania mające na celu sprostanie tym wyzwaniom, koncentrując się na sile sieci spolecznościowych i nowych technologii medialnych.
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