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Vertriebscontrolling: Methoden Im Praktischen Einsatz
Paperback
AccountingBusiness GeneralManagement
ISBN13: 9783658361822
Publisher: Springer Gabler
Published: Apr 6 2022
Pages: 478
Weight: 1.74
Height: 1.01 Width: 6.69 Depth: 9.61
Language: German
Gezielt eingesetztes Vertriebscontrolling steigert die Vertriebseffizienz, senkt die Transaktionskosten und sorgt für mehr Effektivität im Verkauf. Hierzu bedarf es pragmatischer Methoden, die in der unternehmerischen Praxis eingesetzt werden können. Sie helfen, Entscheidungen und Ma nahmen des Vertriebs vorzubereiten und deren Ergebnisse nachzuhalten. Alle Methoden, die ein Controlling benötigt, um dem Vertrieb zu helfen, erfolgreich zu sein, werden in der nunmehr dritten, vollständig überarbeiteten und aktualisierten Auflage erläutert und anhand von Beispielen illustriert.
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