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Ts-06 पर्यटन विपणन
Paperback
ISBN13: 9789381970270
Publisher: Gullybaba Pub House Pvt Ltd
Published: Oct 1 2022
Pages: 334
Weight: 0.85
Height: 0.91 Width: 5.50 Depth: 8.50
Language: Hindi
TS-06 पर्यटन विपणन
Block 1 - Understanding Tourism Market
Unit 1 - Introduction to Tourism Marketing-Approaches, Relevance and Role
Unit 2 - Market Segmentation
Unit 3 - Tourism Markets: International and Domestic
Block 2 - Market Analysis
Unit 1 - Marketing Research
Unit 2 - Competitive Analysis and Strategies
Unit 3 - Forecasting for Tourism and its Products
Unit 4 - Role of Technology in Tourism Marketing
Block 3 - Developmental Role of Marketing
Unit 1 - Role of Public Organisations
Unit 2 - Role of Local Bodies
Unit 3 - Role of NGOs
Unit 4 - Socially Responsible Marketing
Unit 5 - Social Marketing
Block 4 - Marketing Mix
Unit 1 - Product Designing
Unit 2 - Pricing Strategies
Unit 3 - Promotion Strategies
Unit 4 - Distribution Strategies
Unit 5 - The Fifth P: People, Process and physical Evidence
Block 5 - Marketing Mix: Specific Situations
Unit 1 - Familiarization Tours
Unit 2 - Seasonal Marketing
Unit 3 - Tourism Fairs and Travel Markets
Block 6 - Destination Marketing
Unit 1 - Regions, Cities, Leisure Spots
Unit 2 - Events, Activities, Individuals
Unit 3 - Shopping, Education and Culture
Unit 4 - Marketing Local Foods
Block 7 - Accommodation Marketing
Unit 1 - Star Category Hotels
Unit 2 - Alternate Accommodation
Unit 3 - Supplementary Accommodation
Unit 4 - Linkages in the Trade
Block 8 - Transport and Travel Services Marketing
Unit 1 - Airlines Marketing
Unit 2 - Tourist Transport Marketing
Unit 3 - Travel Agency Marketing
Unit 4 - Tour Operators Marketing
Question Papers
TS-06 English (Total-35, Solved-14, Unsolved-21)
June (2002-2019)
December (2001-2003, 2005, 2007-2019)
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