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MS-64 International Marketing
Paperback
ISBN13: 9789355544155
Publisher: Gullybaba Pub House Pvt Ltd
Published: Oct 1 2022
Pages: 194
Weight: 0.51
Height: 0.53 Width: 5.50 Depth: 8.50
Language: English
MS-64 International Marketing
Block 1 - International Marketing: An Introduction
Unit 1 - Scope and Size of International Markets
Unit 2 - Conceptual Framework
Unit 3 - Institutional Framework
Block 2 - Environment of International Business
Unit 1 - Cultural Environment
Unit 2 - Political and Legal Environment
Unit 3 - Strategic Retail Planning Process
Block 3 - Policy Framework and Procedural Aspects
Unit 1 - India's Export - Import Policy
Unit 2 - Export - Import Documentation
Block 4 - International Marketing Mix
Unit 1 - International Product Policy and Planning
Unit 2 - International Advertising
Unit 3 - International Pricing Policy
Unit 4 - International Distribution and Sales Policy
Block 5 - International Marketing Planning
Unit 1 - International Market Selection
Unit 2 - International Marketing Research
Unit 3 - International Marketing Planning and Control
Question Papers
MS-64 English (Total-4, Solved-0, Unsolved-4)
June (2020-2021)
December (2020-2021)
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