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MTM-06 Marketing for tourism managers
Paperback
ISBN13: 9789381970195
Publisher: Gullybaba Pub House Pvt Ltd
Published: Oct 1 2022
Pages: 292
Weight: 0.75
Height: 0.79 Width: 5.50 Depth: 8.50
Language: English
MTM-06 Marketing for tourism managers
Block 1 - All Units
Unit 1 - Introduction of Marketing
Unit 2 - Marketing in a Developing Economy
Unit 3 - Marketing of Services
Unit 4 - Planning Marketing Mix
Unit 5 - Market Segmentation
Unit 6 - Marketing Organisation
Unit 7 - Marketing Research and its Applications
Unit 8 - Determinants of Consumer Behaviour
Unit 9 - Models of Consumer Behaviour
Unit 10 - Indian Consumer Environment
Unit 11 - Product Decisions and Strategies
Unit 12 - Product Life Cycle and New Product Development
Unit 13 - Branding and Packaging Decisions
Unit 14 - Pricing Policies and Practices
Unit 15 - Marketing Communications
Unit 16 - Advertising and Publicity
Unit 17 - Personal Selling and Sales Promotion
Unit 18 - Sales Forecasting
Unit 19 - Distribution Strategies
Unit 20 - Managing Sales Personnel
Unit 21 - Marketing and Public Policy
Unit 22 - Cyber Marketing
Previous Year Solved Question Papers Included
MTM-06 English (Total-4, Solved-0, Unsolved-4)
June (2020-2021)
December (2020-2021)
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