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How To Write An Inspired Creative Brief, 3rd Edition: A creative's advice on the first step of the creative process
Paperback
AccountingBusiness GeneralManagement
ISBN13: 9780578808758
Publisher: Juju Books
Published: Dec 15 2020
Pages: 142
Weight: 0.44
Height: 0.30 Width: 6.00 Depth: 9.00
Language: English
Fundamentals on thinking about and writing the creative brief, the first step in the development of advertising creative. The document, and the process of briefing with the creative brief, can make the difference between mediocre creative solutions and work that measurably improves ROI.
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