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Marketing Warfare
Paperback
Publisher Price: $24.00
ISBN13: 9780070527263
Publisher: McGraw-Hill Companies
Published: Nov 22 1997
Pages: 224
Weight: 0.55
Height: 0.50 Width: 5.40 Depth: 8.10
Language: English
A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon.Newsweek
Revolutionary! Surprising!Business Week
Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read.USA Today
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