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Flussi di reddito alternativi per la radiodiffusione pubblica
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ISBN10: 6208017882
ISBN13: 9786208017880
Publisher: Edizioni Sapienza
Published: Aug 28 2024
Pages: 128
Weight: 0.44
Height: 0.30 Width: 6.00 Depth: 9.00
Language: Italian
ISBN13: 9786208017880
Publisher: Edizioni Sapienza
Published: Aug 28 2024
Pages: 128
Weight: 0.44
Height: 0.30 Width: 6.00 Depth: 9.00
Language: Italian
Lo scopo principale delle emittenti radiofoniche pubbliche è fornire contenuti di valore pubblico e non concentrarsi sulla generazione di entrate. Le moderne emittenti radiofoniche pubbliche devono essere finanziariamente sostenibili per poter competere in un ambiente mediatico altamente competitivo. Le emittenti radiofoniche pubbliche fanno molto affidamento sulla pubblicità tradizionale o sui finanziamenti statali/governativi per sostenere le loro attività , il che non è un modello di finanziamento ideale. Il libro tratta delle fonti alternative che le emittenti radiofoniche pubbliche possono utilizzare per ottenere entrate aggiuntive. Le fonti di guadagno alternative aiutano le emittenti pubbliche a emanciparsi dai finanziamenti statali o governativi.
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