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Fontes alternativas de receitas para a rádio pública
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ISBN10: 6208017920
ISBN13: 9786208017927
Publisher: Edicoes Nosso Conhecimento
Published: Aug 28 2024
Pages: 132
Weight: 0.45
Height: 0.31 Width: 6.00 Depth: 9.00
Language: Portuguese
ISBN13: 9786208017927
Publisher: Edicoes Nosso Conhecimento
Published: Aug 28 2024
Pages: 132
Weight: 0.45
Height: 0.31 Width: 6.00 Depth: 9.00
Language: Portuguese
O principal objetivo das estações de rádio de radiodifusão pública é fornecer conteúdos de valor público e não se concentrar na geração de receitas. As estações de rádio públicas modernas têm de ser financeiramente sustentáveis para poderem competir num ambiente mediático altamente competitivo. As estações de rádio de radiodifusão pública dependem fortemente da publicidade tradicional ou do financiamento estatal/governamental para sustentar as suas operações, o que não é um modelo de financiamento ideal. O livro aborda fontes alternativas que as estações de rádio públicas podem utilizar para obter receitas adicionais. As fontes alternativas de receitas ajudam as estações de rádio públicas a emanciparem-se do financiamento governamental ou estatal.
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