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Uno studio sulle tendenze in evoluzione nell'E-CRM del settore assicurativo indiano
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ISBN10: 6208834155
ISBN13: 9786208834159
Publisher: Edizioni Sapienza
Published: Jul 11 2025
Pages: 124
Weight: 0.39
Height: 0.29 Width: 6.00 Depth: 9.00
Language: Italian
ISBN13: 9786208834159
Publisher: Edizioni Sapienza
Published: Jul 11 2025
Pages: 124
Weight: 0.39
Height: 0.29 Width: 6.00 Depth: 9.00
Language: Italian
La sfida gestionale più grande nel nuovo millennio caratterizzato dalla liberalizzazione e dalla globalizzazione per un'azienda è quella di servire e mantenere buoni rapporti con il re: il cliente. Il processo di sviluppo di un rapporto cooperativo e collaborativo tra acquirenti e venditori è chiamato Customer Relationship Management, abbreviato in CRM. Idealmente, il CRM consente a un'organizzazione di adattare i propri prodotti e servizi alle preferenze di ciascun cliente. Il CRM può essere utilizzato per creare un'esperienza personalizzata e individuale che dia al singolo cliente la sensazione di essere seguito, aprendo così nuove opportunità di marketing basate sulle preferenze e sulla storia del cliente. Croteau e Li sottolineano che il CRM è una strategia aziendale incentrata sul cliente che mira ad aumentare la soddisfazione e la fedeltà dei clienti offrendo un servizio più reattivo e personalizzato a ciascuno di essi.
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