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Impatto del Marketing Non Commerciale Nella Città Di Kisangani
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ISBN10: 6209406785
ISBN13: 9786209406782
Publisher: Edizioni Sapienza
Published: Dec 26 2025
Pages: 52
Weight: 0.18
Height: 0.12 Width: 6.00 Depth: 9.00
Language: Italian
ISBN13: 9786209406782
Publisher: Edizioni Sapienza
Published: Dec 26 2025
Pages: 52
Weight: 0.18
Height: 0.12 Width: 6.00 Depth: 9.00
Language: Italian
Questo studio analizza l'impatto del marketing non commerciale nella lotta al fenomeno dei bambini di strada nella città di Kisangani (RDC). Utilizzando un approccio che combina ricerca sul campo e analisi teorica, valuta come le campagne di sensibilizzazione, le azioni comunitarie e le strategie di comunicazione possano influenzare i comportamenti sociali e promuovere l'inclusione dei bambini vulnerabili. I risultati mostrano che, sebbene queste iniziative abbiano un moderato effetto positivo (punteggio medio 3,2/5), la loro portata rimane limitata a causa della predominanza dei media tradizionali (manifesti: 40%, incontri comunitari: 35%) e dello scarso utilizzo degli strumenti digitali (10%). La visibilità delle campagne è giudicata media dal 55% degli intervistati, il che riflette una mancanza di coordinamento e di risorse. Il lavoro raccomanda di aumentare la presenza sui media, di integrare i social network, di rafforzare la collaborazione tra gli attori locali e le ONG e di mettere in atto strategie di reintegrazione sostenibili che includano il sostegno psicologico ed educativo. Il marketing non commerciale, se ben adattato alle realtà locali....
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