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Wplyw Marketingu Niekomercyjnego W MieŚcie Kisangani
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ISBN10: 6209409342
ISBN13: 9786209409349
Publisher: Wydawnictwo Nasza Wiedza
Published: Dec 26 2025
Pages: 52
Weight: 0.18
Height: 0.12 Width: 6.00 Depth: 9.00
Language: Polish
ISBN13: 9786209409349
Publisher: Wydawnictwo Nasza Wiedza
Published: Dec 26 2025
Pages: 52
Weight: 0.18
Height: 0.12 Width: 6.00 Depth: 9.00
Language: Polish
Niniejsze badanie analizuje wplyw marketingu niekomercyjnego na walkę ze zjawiskiem dzieci ulicy w mieście Kisangani (DRK). Wykorzystując podejście lączące badania terenowe i analizę teoretyczną, oceniono, w jaki sposób kampanie uświadamiające, dzialania spoleczne i strategie komunikacyjne mogą wplywac na zachowania spoleczne i promowac integrację dzieci znajdujących się w trudnej sytuacji. Wyniki pokazują, że chociaż inicjatywy te mają umiarkowany pozytywny wplyw (średnia ocena 3,2/5), ich zasięg pozostaje ograniczony ze względu na dominację tradycyjnych mediów (plakaty: 40%, spotkania spoleczności: 35%) i niskie wykorzystanie narzędzi cyfrowych (10%). Widocznośc kampanii zostala oceniona jako przeciętna przez 55% respondentów, co odzwierciedla brak koordynacji i zasobów. Praca zaleca zwiększenie obecności w mediach, integrację sieci spolecznościowych, wzmocnienie wspólpracy między lokalnymi podmiotami i organizacjami pozarządowymi oraz wprowadzenie zrównoważonych strategii reintegracji, w tym wsparcia psychologicznego i edukacyjnego. Marketing niekomercyjny, jeśli jest dobrze dostosowany do lokalnych realiów....
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