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Impacto Da Comercialização Não Comercial Na Cidade de Kisangani
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ISBN10: 6209411908
ISBN13: 9786209411908
Publisher: Edicoes Nosso Conhecimento
Published: Dec 26 2025
Pages: 52
Weight: 0.18
Height: 0.12 Width: 6.00 Depth: 9.00
Language: Portuguese
ISBN13: 9786209411908
Publisher: Edicoes Nosso Conhecimento
Published: Dec 26 2025
Pages: 52
Weight: 0.18
Height: 0.12 Width: 6.00 Depth: 9.00
Language: Portuguese
Este estudo analisa o impacto do marketing não comercial na luta contra o fenómeno das crianças de rua na cidade de Kisangani (RDC). Os resultados mostram que, embora estas iniciativas tenham um efeito positivo moderado (pontuação média de 3,2/5), o seu alcance continua a ser limitado devido à predominância dos meios de comunicação tradicionais (cartazes: 40%, reuniões comunitárias: 35%) e à fraca utilização de ferramentas digitais (10%). A visibilidade das campanhas é considerada média por 55% dos inquiridos, o que reflecte uma falta de coordenação e de recursos. O trabalho recomenda o aumento da presença nos meios de comunicação social, a integração das redes sociais, o reforço da colaboração entre os intervenientes locais e as ONG e a aplicação de estratégias de reintegração sustentáveis, incluindo apoio psicológico e educativo. Marketing não comercial, se bem adaptado às realidades locais....
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