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Sguardi linguistici sulla marca: Analisi morfosintattica dei nomi commerciali in italiano
Hardcover
Series: Linguistic Insights, Book 236
General ReferenceGrammar & StyleLinguistics
ISBN13: 9783034328296
Publisher: Peter Lang Group Ag, International Academic P
Published: Jan 4 2018
Pages: 364
Weight: 1.45
Height: 0.81 Width: 6.00 Depth: 9.00
Language: Italian
Coop , Voiello , Superga nomi propri? nomi comuni? Come funzionano i nomi commerciali (o marchionimi) nella lingua, quali tratti presentano quando entrano nel discorso?
Il volume rappresenta il primo ampio studio sistematico sul funzionamento dei nomi commerciali nell'italiano scritto. Il suo carattere innovativo risiede nell'impostazione sperimentale con cui indaga i marchionimi, scandagliando sintatticamente un vasto corpus di dati testuali appositamente elaborato. Prendendo ispirazione ideale dalla lezione di Saussure, i nomi commerciali sono processualmente descritti nei loro valori correlativi: non come entità ontologicamente predefinite, bensì come il risultato di rapporti sintagmatici e paradigmatici da cogliere metodologicamente nell'analisi delle proposizioni in cui tali nomi ricorrono. Ne emerge una visione radicalmente nuova del nome commerciale, scevra da luoghi comuni onomastici o categoriali, e in grado di gettare un fascio di luce, da una prospettiva inconsueta, anche sul problema millenario dei nomi propri.
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