Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The Language Factor in International Business: New Perspectives on Research, Teaching and Practice

The Language Factor in International Business: New Perspectives on Research, Teaching and Practice

Gotti, Maurizio
Dieltjens, Sylvain
Gillaerts, Paul

Paperback

Series: Linguistic Insights, Book 151

Business GeneralEtymologyGeneral Reference

ISBN10: 3034310900
ISBN13: 9783034310901
Publisher: Peter Lang Group Ag, International Academic P
Published: Mar 21 2012
Pages: 334
Weight: 0.99
Height: 0.70 Width: 6.00 Depth: 9.00
Language: English
This volume aims to explore what the field of business communication has accomplished so far and where it is heading. In addition to presenting new research, a number of the contributions included address the question of how business communication scholarship may be relevant to education and practice. While the multidimensional nature of the field does not allow a single answer to that question, the contributors generally agree that the 'language factor' in international business is an intriguing mix of communicative skills that are receiving increased attention across disciplines. The contributions deal with a wide spectrum of business settings, including leadership and management situations, gatekeeping encounters in a variety of organizations and through a range of media and cultures, oral interaction in the workplace, marketing and PR discourse, on-line communication, management, organizational and corporate communication, and, finally, global aspects of integrated marketing communications. Methodologically, it includes a broad range of approaches, including work in discourse analysis and ethno-methodology, rhetoric and document design, intercultural pragmatics and writing studies, genre analysis, e-semantics and sociolinguistics.

Also from

Gotti, Maurizio

View All

Also in

Etymology

View All