• Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Aerospace Marketing Management: A Handbook for the Entire Value Chain

Aerospace Marketing Management: A Handbook for the Entire Value Chain

Paperback

Series: Management for Professionals

MarketingTechnology & Engineering

ISBN10: 3319377582
ISBN13: 9783319377582
Publisher: Springer Nature
Published: Sep 17 2016
Pages: 590
Weight: 1.85
Height: 1.23 Width: 6.14 Depth: 9.21
Language: English
1. Marketing in the aeronautics industry.- 2. The Individual and Organizational Purchase.- 3. Business Marketing Intelligence.- 4. Market Segmentation and Positioning.- 5. Marketing and Sales Action Plan.- 6. Innovation and Product Management.- 7. Marketing of Services.- 8. Pricing Policy.- 9. Selecting Distribution Channels and Sales Team Management.- 10. Project Marketing.- 11. Communication Policy.- 12. Selecting Media.- 13. Brand Management.- 14. Building Loyalty: Maintenance, Customer Training and Offsets.- 15. Alliance Strategies.

3 different editions

Also available

Also in

Technology & Engineering