Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Marketing and Smart Technologies: Proceedings of Icmarktech 2023, Volume 1

Marketing and Smart Technologies: Proceedings of Icmarktech 2023, Volume 1

Reis, José Luís
Zelený, Jiří
Gavurová, Beáta

Hardcover

Series: Smart Innovation, Systems and Technologies, Book 386

Technology & EngineeringGeneral Computers

ISBN10: 9819715512
ISBN13: 9789819715510
Publisher: Springer
Published: Jun 4 2024
Pages: 883
Weight: 3.61
Height: 1.83 Width: 9.51 Depth: 6.33
Language: English

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2023), held at Faculty of Economics and Management (FEM), Czech University of Life Sciences Prague (CZU), in partnership with University College Prague (UCP), in Prague, Czech Republic, between 30 November and 2 December 2023. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

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