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Marketing and Smart Technologies: Proceedings of Icmarktech 2025, Volume 1

Marketing and Smart Technologies: Proceedings of Icmarktech 2025, Volume 1

Hardcover

Series: Smart Innovation, Systems and Technologies, Book 473

Technology & EngineeringGeneral Computers

Currently unavailable to order

ISBN10: 3032162831
ISBN13: 9783032162830
Publisher: Springer
Published: May 5 2026
Pages: 809
Language: English
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2025), held at University of Valencia, Valencia, Spain, between November 27 and 29, 2025. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

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