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Marketing Through the Ages: How Global Brands and the Internet Redefined Marketing
Paperback
Series: Foundations of Marketing, Book 2
Publisher: Independently Published
Published: Sep 19 2025
Pages: 130
Weight: 0.40
Height: 0.28 Width: 6.00 Depth: 9.00
Language: English
This second volume of Foundations of Marketing explores the turning points that reshaped the discipline in the twentieth century. From the Consumer Revolution of the 1950s-1980s, where brands became symbols of lifestyle and identity, to the rise of global marketing and the first waves of digital transformation, this book traces how marketing adapted to prosperity, criticism, technology, and cultural change.
The story doesn't end here - it only points forward to the next revolution.
- A must-read for students and professionals alike - connects history, culture, and practice in one seamless narrative.
- Finally, a book that explains not just what marketing is, but why it matters.
- From TV ads to the dawn of digital, this volume captures marketing's biggest turning points with clarity and insight.
- Engaging, practical, and richly researched - a guide that belongs on every marketer's shelf.
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