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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The New Marketing Playbook: How Psychology, Sociology, Behavioral Economics, Discourse, and Diplomacy is Influencing Product Branding

The New Marketing Playbook: How Psychology, Sociology, Behavioral Economics, Discourse, and Diplomacy is Influencing Product Branding

Paperback

Series: Foundations of Marketing, Book 6

Marketing

ISBN13: 9798267228824
Publisher: Independently Published
Published: Sep 26 2025
Pages: 244
Weight: 0.73
Height: 0.51 Width: 6.00 Depth: 9.00
Language: English
The New Marketing Playbook shows how psychology, sociology, behavioral economics, discourse, and diplomacy transform the way brands influence people. With real-world case studies from Apple, Airbnb, Tesla, and more, this book gives you practical tools to move beyond the old 4Ps and build trust, shape meaning, and win in today's complex marketplace.

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