Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Media and Change Management: Creating a Path for New Content Formats, Business Models, Consumer Roles, and Business Responsibility

Media and Change Management: Creating a Path for New Content Formats, Business Models, Consumer Roles, and Business Responsibility

Karmasin, Matthias
Diehl, Sandra
Koinig, Isabell

Paperback

Business GeneralMarketingGeneral Sociology

ISBN10: 3030866823
ISBN13: 9783030866822
Publisher: Springer Nature
Published: Feb 17 2023
Pages: 501
Weight: 1.56
Height: 1.03 Width: 6.14 Depth: 9.21
Language: English
Change management is not just affected globally by environmental and social conditions, including political and technological changes, but also through convergence, which helps conceptualize change over the past decades. The media industry, in particular, is being challenged by the rise of social media, the crisis of refinancing especially for quality news media, the 'misinformation epidemic', and the changing role of legacy media. The evolving nature of media usage and communication, the rise of produsage and influencers, and intermediaries and their personalized algorithmic content are also factors that impact the industry, along with data privacy and privacy management, and the new responsibilities of companies such as sustainability, agility and resilience, etc.

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