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Next-Gen Banking: Customer Intelligence as a Strategic Differentiator

Next-Gen Banking: Customer Intelligence as a Strategic Differentiator

Paperback

Business General

ISBN10: 6208444543
ISBN13: 9786208444549
Publisher: LAP Lambert Academic Publishing
Published: Apr 24 2025
Pages: 52
Weight: 0.18
Height: 0.12 Width: 6.00 Depth: 9.00
Language: English
In the contemporary business landscape, marked by the dynamic interplay of Entrepreneurship and Modern Banking, the confluence of rapidly evolving customer needs, heightened competition, and groundbreaking technological innovations shapes a paradigm where strategic imperatives take centre stage. Amidst this intricate tapestry, Customer Relationship Management (CRM) emerges not merely as a tool but as a pivotal strategy and technological cornerstone, exerting a profound influence, particularly within the spheres of entrepreneurship and banking. This research embarks on a semi-systematic review, navigating the complexities of this symbiotic relationship and unravelling its multifaceted impact on the broader business ecosystem.

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Business General