Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Customer-Centric Intelligence in Modern Banking and Finance

Customer-Centric Intelligence in Modern Banking and Finance

Wanjale, Kirti
Wanjale, Aditya

Paperback

Accounting

ISBN10: 6208421314
ISBN13: 9786208421311
Publisher: LAP Lambert Academic Publishing
Published: Jan 10 2025
Pages: 52
Weight: 0.18
Height: 0.12 Width: 6.00 Depth: 9.00
Language: English
In the contemporary business landscape, marked by the dynamic interplay of Entrepreneurship and Modern Banking, the confluence of rapidly evolving customer needs, heightened competition, and groundbreaking technological innovations shapes a paradigm where strategic imperatives take center stage. Amidst this intricate tapestry, Customer Relationship Management (CRM) emerges not merely as a tool but as a pivotal strategy and technological cornerstone, exerting a profound influence, particularly within the spheres of entrepreneurship and banking. This research embarks on a semi-systematic review, navigating the complexities of this symbiotic relationship and unraveling its multifaceted impact on the broader business ecosystem. As technology redefines the very fabric of the banking sector, financial institutions in India are strategically embracing CRM as a core strategy to acquire, retain, and satisfy customers in an era where customer retention stands as the linchpin for cost- effective and efficient operations.

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