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Kryteria marketingowe w sporcie wyczynowym osób niepelnosprawnych
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ISBN10: 6202461551
ISBN13: 9786202461559
Publisher: Wydawnictwo Nasza Wiedza
Published: Aug 19 2025
Pages: 120
Weight: 0.38
Height: 0.28 Width: 6.00 Depth: 9.00
Language: Polish
ISBN13: 9786202461559
Publisher: Wydawnictwo Nasza Wiedza
Published: Aug 19 2025
Pages: 120
Weight: 0.38
Height: 0.28 Width: 6.00 Depth: 9.00
Language: Polish
W oparciu o aktualny stan badań w dziedzinie marketingu sportowego, sportu osób niepelnosprawnych i sponsoringu opracowano wytyczne do wywiadów jakościowych z ekspertami, sportowcami, sponsorami i federacjami. Następnie przeprowadzono analizę i sformulowano wnioski teoretyczne, lącząc zebrane dane z istniejącymi modelami. Z analizy i rozważań teoretycznych wynika, że sponsoring jest niezbędny dla profesjonalnego uprawiania sportu wyczynowego przez osoby niepelnosprawne, przy czym kryteria są zasadniczo identyczne jak w przypadku sportu osób pelnosprawnych. Z punktu widzenia przedsiębiorstw wynika, że wlaśnie na nasyconych rynkach sponsoring sportu osób niepelnosprawnych może wnosic dodatkowe wartości, takie jak odpornośc na kryzysy. W odniesieniu do integracji sportowców niepelnosprawnych w sporcie osób pelnosprawnych okazalo się, że jest to pożądane w formie wspólnych dzialań marketingowych, ale na poziomie sportowym jest to możliwe tylko w ograniczonym zakresie. W przyszlości sport niepelnosprawny musi spotkac się z większą tolerancją, otwartością i zmniejszeniem obaw przed kontaktem.
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