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Critérios de comercialização no desporto de alto nÃvel para pessoas com deficiência
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ISBN10: 620246156X
ISBN13: 9786202461566
Publisher: Edicoes Nosso Conhecimento
Published: Aug 19 2025
Pages: 124
Weight: 0.39
Height: 0.29 Width: 6.00 Depth: 9.00
Language: Portuguese
ISBN13: 9786202461566
Publisher: Edicoes Nosso Conhecimento
Published: Aug 19 2025
Pages: 124
Weight: 0.39
Height: 0.29 Width: 6.00 Depth: 9.00
Language: Portuguese
Com base no estado atual da investigação sobre marketing desportivo, desporto para pessoas com deficiência e patrocÃnio, foi elaborado um guia de entrevista para um inquérito qualitativo a especialistas, atletas, patrocinadores e federações. Posteriormente, foi realizada uma avaliação e uma retroalimentação teórica, combinando os dados recolhidos com os modelos existentes. A conclusão da avaliação e da análise teórica é que o patrocÃnio é essencial para a prática profissional do desporto de alto nÃvel para pessoas com deficiência, sendo os critérios basicamente idênticos aos do desporto para pessoas sem deficiência. Do ponto de vista das empresas, verifica-se que, especialmente em mercados saturados, o patrocÃnio do desporto para pessoas com deficiência pode transmitir valores adicionais, como a resistência a crises. No que diz respeito à inclusão de atletas com deficiência no desporto para pessoas sem deficiência, ficou claro que isso é desejável na forma de atividades de marketing conjuntas, mas que é possÃvel apenas de forma limitada no âmbito desportivo. No futuro, o desporto para pessoas com deficiência deve ser recebido com mais tolerância, abertura e menos receio do contacto.
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