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Quality Assessment in Services

Quality Assessment in Services

Paperback

Management

ISBN10: 6203902179
ISBN13: 9786203902174
Publisher: Our Knowledge Publishing
Published: Apr 22 2025
Pages: 52
Weight: 0.18
Height: 0.12 Width: 6.00 Depth: 9.00
Language: English
The book discusses service quality in fitness centres and customer perception of the services provided. The services are identified, characterised from a marketing perspective and measured according to the servqual model. To this end, a survey was carried out in which attributes such as physical aspects, trust, customer responsiveness, safety and empathy were assessed in order to achieve what was proposed in this study.

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Management