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Risk and Tourism Marketing in Asia
Paperback
Business GeneralMarketingGeneral Asia
ISBN13: 9781032904870
Publisher: Routledge
Published: Feb 18 2026
Pages: 410
Weight: 1.53
Height: 0.89 Width: 6.69 Depth: 9.61
Language: English
This book looks at the destination marketing and risk management strategies of 18 Asian countries, showcasing how they deliver their unique products and services. A book of vital interest to students and scholars of tourism marketing, as well as policy makers, government agencies, and tourism industry professionals.
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