Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Risk and Tourism Marketing in Asia

Risk and Tourism Marketing in Asia

Beirman, David
Wilks, Jeff

Hardcover

Business GeneralMarketingGeneral Asia

ISBN10: 1032904887
ISBN13: 9781032904887
Publisher: Routledge
Published: Feb 18 2026
Pages: 410
Weight: 1.97
Height: 0.94 Width: 6.69 Depth: 9.61
Language: English

This book looks at the destination marketing and risk management strategies of 18 Asian countries, showcasing how they deliver their unique products and services.

With its diverse cultures, stunning landscapes and historical sites, Asia draws tourists from all across the world. This book looks at the development of the countries' tourism branding and strategies over the decades. It also discusses the common challenges they face, including climate change, overtourism, natural disasters and geopolitical unrest. Particular attention is given to how Asian countries have incorporated resilience and recovery strategies into their marketing plans after the COVID-19 pandemic. Written by leading tourism scholars and industry leaders, this book showcases how Asian destinations are entering a new normal - creating and marketing experiences that surprise and delight, while proactively managing the risks of a complex operating environment.

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