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Service Management and Marketing Principles: Competing in the Service Economy
Paperback
Business GeneralManagementMarketing
ISBN13: 9781032749655
Publisher: Routledge India
Published: Jun 7 2024
Pages: 234
Weight: 0.78
Height: 0.52 Width: 6.14 Depth: 9.21
Language: English
This book explores the service economy and challenges that all organizations face as goods and services make way for a world where customers (B2C) and businesses (B2B) seek seamless, thoughtful and exceptional experiences.
1 different editions
Also available
Service Management and Marketing Principles: Competing in the Service Economy
Kandampully, Jay
Solnet, David J.
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Kandampully, Jay
Service Management and Marketing Principles: Competing in the Service Economy
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Solnet, David J.
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