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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Social Marketing for Public Health: Global Trends and Success Stories: .

Social Marketing for Public Health: Global Trends and Success Stories: .

Paperback

Medical Reference

ISBN10: 0763757977
ISBN13: 9780763757977
Publisher: Jones & Bartlett Publishers
Published: Nov 24 2009
Pages: 422
Weight: 1.55
Height: 1.00 Width: 6.90 Depth: 8.90
Language: English
Social Marketing for Public Health examines how social marketing is used as a strategy for changing health behavior in the world today. Addressing issues and trends in social marketing and public health globally, it highlights successful and measurable health behavior-changing campaigns launched by the governments, by a combination of the governments and citizens, or by the citizens themselves in various countries. Each chapter focuses on one selected country, making the content very accessible. The text provides an in-depth and up-to-date treatment of the subject matter.

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Medical Reference