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Strategic Management: An Executive Perspective

Strategic Management: An Executive Perspective

Hardcover

Management

ISBN10: 1637423756
ISBN13: 9781637423752
Publisher: Business Expert Press
Published: Jan 26 2015
Pages: 274
Weight: 1.18
Height: 0.63 Width: 6.00 Depth: 9.00
Language: English
Organizational success crucially depends on having a superior strategy and effectively implementing it. Companies that outperform their rivals typically have a better grasp of what customers value, who their competitors are, and how they can create an enduring competitive advantage. Successful strategies re ect a solid grasp of relevant forces in the external and competitive environment, a clear strategic intent, and a deep understanding of a company's core competencies and assets. Generic strategies rarely propel a rm to a leadership position. Knowing where to go and nding carefully considered, creative ways of getting there are the hallmarks of successful strategy.

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de Kluyver, Cornelis a.

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Management