Marketing in 2014

Aldi Süd. Die Bedeutung von Hersteller- und Handelsmarken bei der Sortimentsgestaltung by De Buhr, Lars

How to become an honest con artist: The Personal Branding Guide by Vera López, Manuel

Virtual Teams & Project Management by Javaid, Junaid

The Trend Management Toolkit: A Practical Guide to the Future by Kjaer, A.

Client Value Generation: Das Zürcher Modell Der Kundenzentrierten Bankarchitektur by Koye, Bernhard, Liebetrau, Axel, Auge-Dickhut, Stefanie

Online Visual Merchandising by Velinov Ivo, Katrandjiev Hristo

Rising Star Ambush Marketing: Wege zur erfolgreichen Kommunikationsstrategie by Johannsen, Sören

Das Musikfestival: Wirtschaftliche und touristische Aspekte by Bellinghausen, Raimund

Marketing und Kanzleirating für Steuerberater: Ergebnisse einer Untersuchung von Marketinginstrumenten und deren Auswirkung auf das Kanzleirating by Laufer, Thomas

The Reputation Playbook: A Winning Formula to Help Ceos Protect Corporate Reputation in the Digital Economy by Janson, Jennifer

Entrepreneur's Guide To The Lean Brand: How Brand Innovation Builds Passion, Transforms Organizations and Creates Value by Cooper, Brant, Gardner, Jeremiah

Breakthrough: How to Build a Million Dollar Business by Helping Others Succeed by Pinyin, King

Die Vermarktung von Musik by Hasler, Daniel

160 Characters or Less: How to Increase Customer Loyalty, Drive Sales and WIN with Text Message Marketing by Wheeler, Judd

Magnetic Sponsoring: How To Attract Endless New Prospects And Team Members To You Automatically by Dillard, Mike

Führung Von Personaldienstleistungsunternehmen: Eine Strukturierte Einführung by Hillebrecht, Steffen

Co-Economy: Wertschöpfung Im Digitalen Zeitalter: Netzwerke Und Agile Organisationsstrukturen Erfolgreich Nutzen by Burgard, Nora, Pelzer, Claudia

Heavyweight Marketing: Knockout Strategies for Building Champion Brands by Allen, Nikolas

An Honest Day's Work: True Tales of a Life in PR by Atkins, Chris

Plans d'expériences - Design of Experiments. Avec plan factoriel complet et utilisation des équations structurelles by Hasler, Daniel

The Ultimate Guide to Writing and Marketing a Bestselling Book - on a Shoestring Budget by Blick, Dee

How to Effectively Attract & Retain Customers: Including Strategies for the Effective Use of New Marketing Media by Richards, Romeo

The Mindful Marketer: How to Stay Present and Profitable in a Data-Driven World by Nirell, Lisa

Faszination Popstar: Eine qualitative Studie zur Rezeption und kommunikativen Medienaneignung der Castingshow "Helden von Morgen" by Weinberger, Jacqueline

Kundenorientierung und Suchverhalten im POS by Schlegtendal, Christian, Schlegtendal, Thomas

The 5 Steps to Success in Network Marketing by Weeks, Deacon

Markenpolitik im schienengebundenen Personenverkehr: Eine qualitative Untersuchung aus der Perspektive des Unternehmens Thalys International SCRL by Klein, Tobias

Entwicklung eines Bewertungssystems für die Social Media Aktivitäten eines Unternehmens by Weigel, Christoph

Werbewirkungsforschung: Neue Ansätze durch Neuromarketing by Riedl, Carolin

Das 15-Minuten-Zielgespräch: Wie Sie Ihre Verkäufer Zu Spitzenleistungen Bringen by Herndl, Karl

Auf Dem Weg Zum Profi Im Verkauf: Verkaufsgespräche Zielstrebig Und Kundenorientiert Führen by Herndl, Karl

Mass-Marketing Fraud: A Threat Assessment by International Mass-Marketing Fraud Worki

The Easy Guide To Podcasting: What's Your Story? by Bourquin, Scott J.

Increase Sales by 50% and Double your Profits..: Marketing is Not an Expense It is an Investment by Peterson, Wayne a.

Internationale strategische Markenführung spanischer Unternehmen in Deutschland by Kaluza, Kathrin

Les BRISE-GLACES !: Comment Amener N'importe Quel Prospect à Vous Supplier de Lui Faire une Présentation ! by Schreiter, Tom Big Al

Network Marketing Position in Post-Industrial Society: Assessing Network Marketing Position and Defining Social Characteristic of Network Marketers Th by Sadooghianzadeh, MR Mehrab

The Psychology of the Asian Consumer by

Multisensorisches Marketing in der Lebensmittelbranche: Theoretische Grundlagen und Anwendungsbeispiele by Au, Sebastian

Marketing Value Metrics: A New Metrics Model to Measure Marketing Effectiveness by Mouncey, Peter, McDonald, Malcolm, Maklan, Stan

Eine PR Der Nächsten Gesellschaft: Ambivalenzen Einer Disziplin Im Wandel by Winkler, Peter

Reputation Und Wahrnehmung: Wie Unternehmensreputation Entsteht Und Wie Sie Sich Beeinflussen Lässt by Fleischer, Alexander

Power Principles Volume 2 by Tracy, Brian, Nanton, Nick, Dicks, Jw

Cómo Prospectar, Vender Y Construir Tu Negocio De Redes De Mercadeo Con Historias by Schreiter, Tom Big Al

Customer Co-Design: A Study in the Mass Customization Industry by Thallmaier, Stefan R.

Personalauswahl Im Vertrieb: Wie Sie Die Passenden Top-Performer Finden Und Gewinnen by Strzygowski, Steffen

Akzeptanz Ökologischer Produktinnovationen Im Automobilbereich: Wirkungen Der Markenliebe by Staufer, Isabel Maria

Authentisch Und Wertorientiert Kommunizieren: Wie Sie Ihre Unternehmenskommunikation an Werten Ausrichten by Abbate, Sandro

Brand Positioning in a Nutshell: Unlock your brand positioning with this jargon-free D-Y-I guide by Ott, Bryce

Die Wirkung von Product Placement am Beispiel der James Bond Filmreihe by Meyer, Jennifer

How to Get PR for your Startup: Traction by Hendricks, Drew, Newlands, Murray

Media Planning & Buying in the 21st Century: Integrating Traditional & Digital Media by Geskey Sr, Ronald D.

5 Easy Steps to Make Your Website Your #1 Employee: Simple tips to have your website actually work for you to make you money by Johnsen Mba, Steve

Die Zukunft Der Marke: Handlungsempfehlungen Für Eine Neue Markenführung by Haller, Peter, Twardawa, Wolfgang

Introduction to Product/Service-System Design by

Agenturauswahl: Der Weg Zur Richtigen Kommunikationsagentur by Nöcker, Ralf

The Reinvention of Marketing by Malone, Deborah

Marketing Culturel. Comment peut-on développer la stratégie de présence de la culture française en Egypte? by Saba, Dina

Ethnomarketing für Genossenschaftsbanken: Grundlagen und Umsetzungsmöglichkeiten by Asmus, Sven

Klänge, Emotionen und Audiobranding: Markenkommunikation mit Musik vor dem Hintergrund der emotionalen Wirkung musikalischer Gestaltungsparameter by Schaefer, Peter

Krisenkommunikation von Unternehmen im Social Web: Erfolgsfaktoren beim Einsatz von Social Media by Mattl, Tobias

Internet-Based Customer Value Management: Developing Customer Relationships Online by Doligalski, Tymoteusz

Handbook of Research on Managing and Influencing Consumer Behavior by

Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities by

Mass-Marketing Fraud: A Threat Assessment by International Mass-Marketing Fraud Worki

Kill the Elevator Speech: Stop Selling, Start Connecting by Slattery, Felicia J.

Marketing with Social Media: 10 Easy Steps to Success for Business by Coles, Linda

Hillstrom's Diagnostics: Identify Why Your Business Won't Grow In An Age Of Unlimited Marketing Channels by Hillstrom, Kevin

Managing Global Innovation: Uncovering the Secrets of Future Competitiveness by Boutellier, Roman, Von Zedtwitz, Maximilian, Gassmann, Oliver

Experience-Based Communication by Sneppen, Claus, Würtz, Peter Franklin, Ornbo, Jens

Dancing the Digital Tune: The 5 Principles of Competing in a Digital World by Grover, Manish

The Marketing Toolbox: 101 Online Marketing Tools & Resources to Boost Your Business by Tater, Mohit

Enterprise 2.0. Informelles Lernen mit Wiki-Plattformen by Gee, Vanessa

MLM de Big Al la Magia de Patrocinar: Cómo Construir un Equipo de Redes de Mercadeo Rápidamente by Schreiter, Tom Big Al

The King and the Moat Contractor by McKenzie, Ronald a.

Understanding Bitcoin: Cryptography, Engineering and Economics by Franco, Pedro

Ideas in Marketing: Finding the New and Polishing the Old: Proceedings of the 2013 Academy of Marketing Science (Ams) Annual Conference by

Putting the Profit in Nonprofit: 5 Power Success Strategies for Nonprofits by Bird, Andrew, Kehler, Mari-Anne

Corporate Communication: A Marketing Viewpoint by Podnar, Klement

Hooked: How to Build Habit-Forming Products by Eyal, Nir

Revolution in Marketing: Market Driving Changes: Proceedings of the 2006 Academy of Marketing Science (Ams) Annual Conference by

Proceedings of the 2010 Academy of Marketing Science (Ams) Annual Conference by

Onlineshops by Wos, Thomas

Kundenzufriedenheit und Kundenbindung in mittelgroßen Innenstädten am Beispiel der Alten Hansestadt Lemgo by Schleiting, Jürgen

Nachhaltige Events: Erfolgreiche Veranstaltungen Durch Gesellschaftliche Verantwortung by Holzbaur, Ulrich

International Sales Steering by Result Framing: How to Ensure Your Sales Results on a Global Level by Lasko, Wolf W., Lasko, Lara M.

The Sustainable Global Marketplace: Proceedings of the 2011 Academy of Marketing Science (Ams) Annual Conference by

Excellence in Sales: Optimising Customer and Sales Management by Dannenberg, Holger, Zupancic, Dirk

The Replication of Retail Fashion Formats Into Foreign Countries: A Qualitative Analysis by Schröder, Christoph

Sponsor- And Country-Related Predictors of Sponsorship Effectiveness: Sponsorship in a National and International Environment by Lucas, Christian

Middle Eastern and African Perspectives on the Development of Public Relations: Other Voices by

The Book on Facebook Marketing: To Help You Set Your Business & Life On Fire by Shoopman, Valerie, Unsworth, Nick

Corporate Wording(R). Unternehmenskommunikation als Erfolgsfaktor: Chancen und Risiken der internen und externen Kommunikation by Urbanczyk, Elisabeth

Social Media Marketing: Game Theory and the Emergence of Collaboration by Anderson, Eric

Kommunikation Im Corporate Change: Maßstäbe Für Eine Neue Managementpraxis by

From Tradesman To Businessman: How Tradesman Make Their First Million In 90 Minute Chunks by Lee, David Edward

Brand Premium: How Smart Brands Make More Money by Hollis, N.

Marketing Horizons: A 1980's Perspective: Proceedings of the 1980 Academy of Marketing Science (Ams) Annual Conference by

Facebook und Social Media: Neukundengewinnung im Privatkundengeschäft von Banken by Hilpert, Sarah

37 Ways Your Website Died: and How to Resurrect It by Keezer, Darrell

Internet Marketing - a New Approach: Everything you need to know to master the new rules of Internet Marketing by Griffin, Ray

Guerrilla Marketing and Joint Ventures: Million Dollar Partnering Strategies for Growing Any Business in Any Economy by Khan, Sohail, Levinson, Jay Conrad

Guerrilla Marketing and Joint Ventures: Million Dollar Partnering Strategies for Growing Any Business in Any Economy by Levinson, Jay Conrad, Khan, Sohail

Trendology: Building an Advantage Through Data-Driven Real-Time Marketing by Kerns, C.

Social Media Marketing in Tourism and Hospitality by Minazzi, Roberta

Trendology: Building an Advantage Through Data-Driven Real-Time Marketing by Kerns, C.

Twitter Is Not a Strategy by Doctoroff, Tom

The Smartass Marketer's Handbook: A Guide to B2B Marketing with Attitude by Ford, Carro Susan

Innovationen Im Mittelstand Erfolgreich Managen: 25 Tipps Für Die Praktische Umsetzung by Neun, Winfried

Consumers' Purchase Intentions and Their Behavior by Morwitz, Vicki

Modeling Markets: Analyzing Marketing Phenomena and Improving Marketing Decision Making by Wieringa, Jaap E., Bijmolt, Tammo H. a., Leeflang, Peter S. H.

The Digital Dealership: A Battle-Worn Roadmap to Online Success by Jaeckel, Volker Vj

Die Rolle des Opinion Leaders in der Diffusion von Produkten by Müller, Falco, Knaut, Oliver

Ziele und Umsetzungen von Markenstrategien by Fahrbach, Sebastian

Konzeption von Kampagnen zur Verkaufsförderung in der Kommunikationspolitik by Schmidt, Jessica

Marketing Dynamism & Sustainability: Things Change, Things Stay the Same...: Proceedings of the 2012 Academy of Marketing Science (Ams) Annual Confere by

Managing Public Relations: Methods and Tools by Smudde, Peter

Corporate Foresight Mittels Geschäftsprozesspatenten: Entwicklungsstränge Der Automobilindustrie by Niemann, Helen

Marketing, Technology and Customer Commitment in the New Economy: Proceedings of the 2005 Academy of Marketing Science (Ams) Annual Conference by

How to Perform the Ultimate Local SEO Audit by Meraz, Casey

Creating and Delivering Value in Marketing: Proceedings of the 2003 Academy of Marketing Science (Ams) Annual Conference by

Growing Brands Through Sponsorship: An Empirical Investigation of Brand Image Transfer in a Sponsorship Alliance by Gross, Philip

Going Up: Proven Strategies for Reaching Higher Levels in Business by Page, Sam

99 Blogging Tips and Strategies: Tips To Make Your Blog A Success by Macro, Mick

Creative Marketing: A New Management Philosophy: The Pathway to Market Supremacy by Luke, Robin

Get Better Customers Now: Tested Strategies For Measured Company Growth During Hard Times by Maven, Michael

Klausurvorbereitung Marketingstrategie by Möller, Sebastian

The Attention Business: Proven Ways to Grow Your Business Using Social Media Marketing, Google, Facebook, Amazon, Twitter, YouTube and LinkedI by Tomlinson, Martin

250 Keywords Preis- Und Produktpolitik: Grundwissen Für Manager by

Einsatz Von Social Media Für Das Dienstleistungsmanagement by Hadwich, Karsten, Bruhn, Manfred

Consumer Financial Behavior by Van Raaij, W. Fred

Focusing on the Customer: The Concept of the Customer Journey by Janson, Andreas

Actionable SEO: Useful Tips + Tricks by Masoud, Shuaib

Emotionale Verkaufsintelligenz: Mit Achtsamkeit Und Werteorientierung Besser Verkaufen by Enser-Laaber, Hubert, Oppermann, Erwin

Proceedings of the 2000 Academy of Marketing Science (Ams) Annual Conference by

Consumers, Policy and the Environment: A Tribute to Folke Ölander by

Gute Geschäfte Arbeitsheft: Arbeitsblätter für die praktische Umsetzung der 52 cleveren Tipps by Heinrich, Stephan

The Book Marketing Plan: How To Market a Book In a Brave New World by Moskel, Dan

Online Marketing for Your Craft Business: How to Get Your Handmade Products Discovered, Shared and Sold on the Internet by Pullen, Hilary

Die Auswirkungen der Finanzkrise auf die Automobilindustrie by Anonymous

Corporate Communication: A Marketing Viewpoint by Podnar, Klement

Innovation Navigation: How To Get From Idea To Reality In 90 Days by Baumberger, Kurt

The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits by Glass, Russell, Callahan, Sean

Christmas Every Month: Announcing: The Hybrid MLM by Mathiesen, Michael

Winning the Website War: Four Steps to Marketing Success by Young, Thomas

Celebrity Marketing am Beispiel "L'Oréal". Vergleich Deutschland und China by Wisniewski, Stephan

The Brand Challenge: Adapting Branding to Sectorial Imperatives by Kompella, Kartikeya

Advertorial, Blogbeitrag, Content-Strategie & Co.: Neue Texte Der Unternehmenskommunikation by Schach, Annika

Thousands Per Minute: The Art of Pitching Products on Internet, Video and Television by Bergeron, Cory

The Public Relations of Everything: The Ancient, Modern and Postmodern Dramatic History of an Idea by Brown, Robert E.

Marketing Excellence 3: Award-Winning Companies Reveal the Secrets of Their Success by Burkitt, Hugh

Hotel Llama: Essays in Hotel Marketing and Management by Mogelonsky, Larry

Thousands Per Minute: The Art of Pitching Products on Internet, Video and Television by Bergeron, Cory

Erfolgsfaktor Produktdesign. Einfluss der visuellen Wahrnehmung von Produktdesign auf das Konsumentenverhalten by Anonymous

Hotel Llama: Essays in Hotel Marketing and Management by Mogelonsky, Larry

New Meanings for Marketing in a New Millennium: Proceedings of the 2001 Academy of Marketing Science (Ams) Annual Conference by

Proceedings of the 2002 Academy of Marketing Science (Ams) Annual Conference by

Corporate Media Relations Und Personalisierung: Eine Empirische Analyse Der Medienarbeit Ausgewählter Dax30-Unternehmen by Talanow, Markus

Organizational Reputation in the Public Sector by

Consumer-Driven Demand and Operations Management Models: A Systematic Study of Information-Technology-Enabled Sales Mechanisms by

Employer Branding in Der Sozialwirtschaft: Wie Sie ALS Attraktiver Arbeitgeber Die Richtigen Fachkräfte Finden Und Halten by Heider-Winter, Cornelia

Videography: Introduction to Interpretive Videoanalysis of Social Situations by Tuma, René, Knoblauch, Hubert, Schnettler, Bernt

Retailing in the 21st Century: Current and Future Trends by

Podcast Profits: How-To Make Passive Profits Podcasting: Master These Astonishingly Simple Hypnotic Profit-Pulling Principles Now And Win Huge! by Westra, Bryan

Trust-Based Selling: Finding and Keeping Customers for Life by Monty, David A.

L O L: From Homeless to Multimillion-dollar Global Business Leader by Dreiling, Christy

Augmented Reality bis Mobile Commerce. Anwendungsbereiche neuer Technologien am POS by Freier, Jens

Verkaufsmanagement eines Fitnessstudios. SPIN-Selling, Selbstkonkordanz, Kennzahlen und Quoten im Vertrieb by Ziegert, Elisabeth

Marketing Cookbook for Translators: Foolproof recipes for a successful freelance career by Whitty, Tess

Die Motivation für die Nutzung Sozialer Netzwerke: Facebook: Eine empirische Analyse by Ay, Güler

Kundenintegration im Key Account Management: Vertriebserfolge nachhaltig generieren by Schindler, Uwe

Consumer Culture Theory by

An Introduction to Social Media Marketing by Charlesworth, Alan

Online Marketing Success!: Your Pyramid to Website Success by Rudnick, Jim

Social Media Marketing im B2B-Unternehmen: Charakteristika, Ziele und Wertbeiträge by Meyer, Christina

How will Generation Y's Skill in Network Marketing impact 'Purchase Social Responsibility' in the Automobile Sector in India? by Dave, Rashesh

An Introduction to Social Media Marketing by Charlesworth, Alan

The Relationship Marketer: Rethinking Strategic Relationship Marketing by Bjerre, Mogens, Hougaard, Soren

Ingredient Branding: Making the Invisible Visible by Pfoertsch, Waldemar, Kotler, Philip

Explode Your Affiliate Marketing by Mathiesen, Michael

THE 7 Reasons Why Customers DON'T choose YOU!: And How You Can Change That by Fryer, Miles, Blindell, Sammy

Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty: Proceedings of the 2004 Academy of Marketing Scien by

Proceedings of the 2008 Academy of Marketing Science (Ams) Annual Conference by

The Consumer Interest (RLE Consumer Behaviour): Dimensions and Policy Implications by Forbes, J. D.

Consumer Education (RLE Consumer Behaviour): A Handbook for Teachers by Giordan, Marion

Sport ALS Erlebnisrahmen Im Eventmarketing: Ein Überblick by Drengner, Jan

Preisgestaltung Im Neuproduktkontext: Eine Analyse Der Kundenwahrnehmungen Und Des Organisationalen Entscheidungsprozesses by Feurer, Sven

Aktuelle Aspekte in Der Dienstleistungsforschung by

The Book on Marketing Your Small Business Startup by Shalom, Asa-Michael

Online-Offline Customer Journey im B2B by Strobel, Oliver

The Routledge Handbook of Strategic Communication by

Effekte visueller Komplexität in der Wahrnehmung von Werbung by Bayer, Sophia

How to Brand Yourself for your Network Marketing Business: 9 Simple Steps to Explode your Business Using Easy, Simple Methods Online by Williams, David

Vom Hersteller zum Händler. Der vertikale Marketingansatz by Wieser, David

Consumer Behaviour. Online video services and perceived risk by Liessem, Christina

Handbook of Marketing Research Methodologies for Hospitality and Tourism by Nykiel, Ronald a.