Marketing in 2020

Influencer Marketing. Eine Übersicht über Erfolgsfaktoren und Herausforderungen by Gall, Nicole

Customer Centricity: Focus on the Right Customers for Strategic Advantage by Fader, Peter

The Modern Sales & Marketing Ecosystem(TM): How the best organizations are leveraging new methods to achieve faster and more efficient revenue growth. by Gindin, Anthony

Die Bedeutung des Neuro-Marketings. Chancen und Risiken in der Konsumentenbeeinflussung by Engelman, Matthias

Auftragskommunikation: Für Unternehmen Und Institutionen Sprechen by Schulz, Jürgen, Galling-Stiehler, Andreas, Müller, Robert Caspar

LinkedIn Marketing (Spanish Edition): Cómo Utilizar la Plataforma de Generación de Clientes Potenciales más Confiable de Internet Para Realizar Ventas by Boman, Mark

Marketing de Suscripción: Cómo Crear un Imperio de Flujo de Caja Con Ingresos Recurrentes by Lecky, David

Indian Movie Entrepreneurship: Not just song and dance by Rentschler, Ruth, Kamineni, Rajeev

Basics of Strategic Sourcing by

Negocio Airbnb: Una Guía Paso a Paso Para Triunfar Con Airbnb Investing by Beterman, Arnold

PR Lessons Learned Along the Way: Strategies, Tips & Advice for the Higher Ed and Nonprofit Public Relations Professional by Whitt, Marc C.

Imageanalyse einer Rennradveranstaltung. Optimierungsmöglichkeiten für Unternehmen im Rahmen der Marktforschung by Dietrich, Paul

Inside Marketing Secrets for Explosive Growth: Discover the 10 Best-Kept Secrets to Improve Your Business Marketing and Take Your Sales to New Heights by Thomas, Jeffrey G.

Hedonism, Utilitarianism, and Consumer Behavior: Exploring the Consequences of Customer Orientation by Scarpi, Daniele

Das Drehbuch Zum Drehbuch: Storytelling, Konzeption Und Produktion Für Werbefilme, Trailer, Imagefilme Und Viral-Videos by Heiser, Albert

Content Marketing - Ein Definitionsansatz: Rahmenbedingungen, Relevante Akteure Und Begriffsentwicklung by Uhl, Manfred

Handbook of Research on Driving Industrial Competitiveness With Innovative Design Principles by

The One-Page Content Marketing Blueprint: Step by Step Guide to Launch a Winning Content Marketing Strategy in 90 Days or Less and Double Your Inbound by Sharma, Prafull

Unternehmenskommunikation Im Zeitalter Der Digitalen Transformation: Wie Unternehmen Interne Und Externe Stakeholder Heute Und in Zukunft Erreichen by Kirf, Bodo, Eicke, Kai-Nils, Schömburg, Souren

Pocket Manual - Your quick guide to Digital Marketing 2nd edition: Sharing quick steps to improve your marketing efforts in the digital age by Science, Diversity4tech

Instagram Marketing: La guida definitiva per far crescere il tuo profilo ed aumentare le vendite by Carli, Francesco

Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand by Howell, Park Louis

Brand Bewitchery: How to Wield The Story Cycle System(TM) To Craft Spellbinding Stories For Your Brand: How To Wield The Story Cycle Sys (Large Print Edition) by Howell, Park

Andrés Manual de Marketing: 10 claves para posicionar tu marca y arrasar con la competencia. Gana el mercado como una campaña electoral. by Pérez Rojas, Gustavo Adolfo

Interkulturelles Marketing Im Digitalen Zeitalter: Strategien Für Den Globalen Markterfolg by Gutting, Doris

LinkedIn Marketing (Spanish Edition): Cómo Utilizar la Plataforma de Generación de Clientes Potenciales más Confiable de Internet Para Realizar Ventas by Boman, Mark

Marketing de Suscripción: Cómo Crear un Imperio de Flujo de Caja con Ingresos Recurrentes by Lecky, David

Negocio Airbnb: Una Guía Paso a Paso Para Triunfar Con Airbnb Investing by Beterman, Arnold

Be the Go-To: How to Own Your Competitive Market, Charge More, and Have Customers Love You For It by Lina, Theresa M.

Situational Analysis and Marketing Strategy of Lorenz Bahlsen GmbH & Co KG by Grill, Rebecca

Storytelling: ¿Cómo contar buenas historias para vender?: Aprende las claves del Storytelling, cautiva a tu audiencia y genera más ventas by Fiori Lehr, Daniela

eSports-Marketing als "neue" Werbemaßnahme: Eine Zielgruppen- und Potenzialanalyse in der Schweiz by Heidegger, Lukas

E-Commerce. Analyse des Unternehmens "Saturn" by Bacak, Jan Niclas

Customer Relationship Management and IT by

Total Revenue Management (Trm): Case Studies, Best Practices and Industry Insights by Helmold, Marc

Binge Worthy Branding: Build Customer Loyalty Using AI and Personalization Like Amazon, Netflix, and Starbucks by McKinley, Sterling

A Practical Approach to Sales Compensation: What Do We Know Now? What Should We Know in the Future? by Chung, Doug J., Kim, Byungyeon, Syam, Niladri B.

Media in the Celebrity Culture Sphere and Other Essays by Mkwelele, Bertha

Dialog Zwischen Mensch Und Maschine: Conversational User Interfaces, Intelligente Assistenten Und Voice-Systeme by Kabel, Peter

Améliorer sa créativité?: Outils, méthodes et exercices by Verhaeghe, Philippe

Klartext Im Vertrieb: Wie Sie Mit Entwaffnender Ehrlichkeit Vertrauen Aufbauen Und Kunden Gewinnen by Kober, Stephan

Digital Content Management: How to Easily Transform Your Marketing with the Tools of Digital, Social and Virtual World and Attract Interested Customer by Atkins, Matthew K.

Law Firm Confessional: A Business Lawyer's Top 10 Secrets For Small Business Success by Murillo, Matthew

Love-Based Copywriting Books: Volumes 1 and 2 by Pw (Pariza Wacek), Michele

3 Habitudes Faciles Pour Marketing de Réseau: Automatisez l'atteinte de Votre Succès by Schreiter, Keith, Schreiter, Tom Big Al

The 48 Laws of Selling: Learn How To Sell Using All The Major Marketing Strategies by Joshua, Femi

Invisible Marketing: A Hidden Tool for Connecting with Consumers through Licensing by Lotman, Jeff

Obsessed: Building a Brand People Love from Day One by Heyward, Emily

Building Brand Communities: How Organizations Succeed by Creating Belonging by Vogl, Charles, Jones, Carrie Melissa

The Effect Of Frequent Positive Emotions On The Formation Of Brand Attachment: A Quantitative Study by Zuchanek, Kevin J.

The Hero Trap: How to Win in a Post-Purpose Market by Putting People in Charge by Kolster, Thomas

Close the sale: Sales IQ by Ashe, James

Freedom Lifestyle: Building an Empire Through Network Marketing by Lobart, Deborah

The Marketing of World War II in the Us, 1939-1946: A Business History of the Us Government and the Media and Entertainment Industries by Greco, Albert N.

Mezcla Promocional & Investigación de mercados: Conceptos y Reactivos para el examen de egreso de Licenciatura by Martinez Delfin, Mauricio Jesús

Marktorientierte Unternehmensführung Und Gesellschaftliche Verantwortung: Beiträge Zu Corporate Social Responsibility Und Corporate Digital Responsibi by Lischka, Helena Maria

Fundamental Elements of Lean: 7 Books in 1 - Agile Project Management, Lean Six Sigma, KAIZEN, KANBAN, Lean Analytics, Lean Enterprise, SCRUM by Binkley, Mj

Marketing with Webinars by Poland, Tom

The Trusted Advisor Sales Engineer by Care, John

The Complete Guide to Internet Marketing for the Kitchen and Bath Industry by Lockhart, Jason

Choosing between different beer containers. What factors influence the purchasing decisions of Generation Y in England? by Man, Michal

A Wall Street Guidebook for Journalism and Strategic Communication by Swasy, Alecia

Want to Learn Digital Marketing? Read this Book!: Get an in-depth Understanding of Digital Marketing and Advertising for Your Business by Khan, Mikkell

Bad Bitches and Power Pitches Workbook by Williams, Precious L.

Crisis Ahead: 101 Ways to Prepare for and Bounce Back from Disasters, Scandals and Other Emergencies by Segal, Edward

Wie unterstützen Messenger-Dienste den Vertrieb? Messenger-Dienste und Mobile Commerce by Kosaric, Alexander

Corporate Social Responsibility. Zwischen Imageaufbesserung und gesellschaftlicher Verantwortung by Fies, Alex

Künstliche Intelligenz (KI) im Leadmanagement. Grundlagen und Stand der Forschung by Kraft, Dennis

Location-Based Marketing: Geomarketing and Geolocation by Cliquet, Gérard, Baray, Jérôme

Kaufverhalten auf B2C-Online-Marktplätzen. Einflussfaktoren bei der Händlerauswahl by Wohllebe, Atilla

The Hero Trap: How to Win in a Post-Purpose Market by Putting People in Charge by Kolster, Thomas

Handboek voor het beheer van het toerisme by Shafiee, Majid Mohammad

Customer Mountain Map: How To Get More Customers, Easier and With Less Effort. by Marty, Craig

SOS Business Sales: Improve your technique by adopting a solid set of sales fundamentals by Sale, Dean

Attraktive Verpackungsgestaltung von Chilled Convenience Food: Eine empirische Analyse der Wirkung der Verpackungsgestaltung auf dieGesundheitswahrneh by Maas, Selina Maria, Stein, Martin, Huber, Frank

El Nuevo Paradigma en la Atención a Clientes: Chatbots: Omnicanal, Personalizado, Automatizado y Exponencial by Parés Arce, Ricardo Luis, Parés Arce, Gustavo Ricardo

Vom Influencer zum Insolvenzer: Steuerliche Aspekte der Social-Media-Branche rund um Blogger, Influencer, YouTuber & Co by Homuth, Ralph

Always Be Qualifying: M.E.D.D.I.C. by Lahoutifard, Darius

The secrets of influencer marketing: 87 ideas for your influencer campaigns by Bouillet, Stéphane, Influence4you

The Artification of Luxury Fashion Brands: Synergies, Contaminations, and Hybridizations by

Strategies for Promoting Sustainable Hospitality and Tourism Services by

Analyzing the Strategic Role of Neuromarketing and Consumer Neuroscience by

Marketing Matters: A Market Analysis Methodology Leading to a Marketing Simulation Capability by Carey, Kendall

Branding: What You Need to Know About Building a Personal Brand and Growing Your Small Business Using Social Media Marketing and by Barlow, Chase

iWANT Customers Sales Money TODAY! What Business Leaders, CEOs and Entrepreneurs Want To Know.: In a world of massive disruption and competition, how by Russell, Trevor

Mini-Guiones para los Cuatro Colores de las Personalidades: Cómo Hablar con Nuestros Prospectos de Redes de Mercadeo by Schreiter, Keith, Schreiter, Tom Big Al

Analyse einer Werbekampagne. Die Weihnachtskampagne "Kindern ein Lächeln schenken" von REWE (2018) by Merkel, Sabine

Transformational Leadership: 8 Paradigm-Shifting Interviews from Business Matters by White, Thomas

Impact Beyond the Game: How Athletes Can Build Influence, Monetize Their Brand, and Create a Legacy by Lemmons, Malcolm

Smart Calling: Eliminate the Fear, Failure, and Rejection from Cold Calling by Sobczak, Art

Recruit Your Way To 6 Figures: Top Earners Recruiting Secrets Network Marketing by Sperry, Rob L.

Megatrends Defining the Future of Tourism: A Journey Within the Journey in 12 Universal Truths by Boschetto Doorly, Valentina

Digital Marketing for Businesses in Easy Steps by Smith, Jon

90+ Days of Promoting Your Book Online: Your Book's Daily Marketing Plan - THIRD EDITION by Hoy, Angela J., Hoy, Richard D.

A Wall Street Guidebook for Journalism and Strategic Communication by Swasy, Alecia

The Principles of Brand Marketing: Learn how to brand your small business to grow your profit by Herdlein, Blake

Strategies for Promoting Sustainable Hospitality and Tourism Services by

Leveraging Consumer Behavior and Psychology in the Digital Economy by

Perspectives on Consumer Behaviour: Theoretical Aspects and Practical Applications by

Marketing- Und Kommunikationstrends: Interviewstudie Zur Akzeptanz Bei Digital Immigrants Und Digital Natives by Hachenberg, Michael, Kochhan, Christoph, Elsässer, Anne

Emotionaler Verkauf von Wohnimmobilien: Konsumentenverhalten und Kaufprozesse by Hornyik Mba, Andreas

Strategic Shopper Marketing: Driving Shopper Conversion by Connecting the Route to Purchase with the Route to Market by Krentzel, Georg August

Rebound: How to Bounce Back and Disrupt Your Market with Strategic Innovation by Utssav Gupta

Content, Creators & Human Beings: Going beyond the "impression" to create meaning in a world of hyperinformation by Banks, David

Strategic Stakeholder Engagement by Anastasi, Chris

Transparency, Public Relations and the Mass Media: Combating the Hidden Influences in News Coverage Worldwide by Kruckeberg, Dean, Tsetsura, Katerina

Strategic Communication, Corporatism, and Eternal Crisis: The Creel Century by Graham, Phil

Customer Insights Mit Archetypen: Wie Sie Mit Archetypischen Metaphern Zielgruppen Besser Definieren Und Verstehen Können by Adamczyk, Yvonne, Pätzmann, Jens Uwe

Internationales Marketingmanagement by Fantapié Altobelli, Claudia, Sander, Matthias, Berndt, Ralph

Market Entry Alternatives For International Marketing by Madara, Difrine

25 Things I Wish I Knew Before I Started My Podcast by Timpano, Marco

I Don't Agree: Why We Can't Stop Fighting - And How to Get Great Stuff Done Despite Our Differences by Brown, Michael

Crea Influencia: 10 Maneras de Impactar y Guiar a Otros by Schreiter, Keith, Schreiter, Tom

The Ultimate Guide To Digital Marketing: A Business Owners Guide To Marketing by Burns, Joe

The Results Obsession: ROI-Focused Digital Strategies to Transform Your Marketing by Marchetti, Karen J.

Facebook Marketing Strategies: Discover Endless Possibilities, Reimagining the World by Jeanes, Violet

Crowdfunding Platforms: Ecosystem and Evolution by Tan, Yee Heng, Reddy, Srinivas K.

Effektiver Einsatz marketingpolitischer Instrumente für Produkteinführungen: Die Konsumgüterindustrie in Deutschland by Daubenmerkl, Eric

Rivalry in Sport: Understanding Fan Behavior and Organizations by Havard, Cody T.

Identitätsbasierte Markenführung für E-Marketplaces. Chancen und Risiken by Meyer, Maximilian

The Instagram Writers' Handbook: Beat the Algorithm, Get Followers, Sell Books by Jones, David

Akzeptanz von personalisierter Werbung in digitalen Medien by Anonymous

The Illustrated Guide to the Content Analysis Research Project by Swann, Patricia

SWOT analysis of Netflix by Bethmann, Emmy

Chancen und Risiken des Social Media Marketings für einen Lebensmittel-Discounter by Brose, Manuel

Esports, Good Game: Todo lo que necesita saber para comprender los esports by Navarro, Juan Carlos

Die Chinesische Ki-Revolution: Konsumverhalten, Marketing Und Handel: Wie China Mit Künstlicher Intelligenz Die Wirtschaftswelt Verändert by Bünte, Claudia

Marketing Management Essentials You Always Wanted To Know (Second Edition) by Daum, Callie, Publishers, Vibrant

Marketing Management Essentials You Always Wanted to Know by Daum, Callie, Publishers, Vibrant

Internal Branding Im Krankenhaus: Die Notwendige Suche Nach Dem Organisationalen Und Professionellen Identitätskern by Schottler, Bettina Karin

Product Management: Mastering Foundational Skills by Kumar, Vinay

L'influence de la marque sur la décision d'achat des consommateurs by Baleng, Ferdinand

Marketingkommunikation Mit Der Generation Z: Erfolgsfaktoren Für Das Marketing Mit Digital Natives by Reinecke, Victoria, Kleinjohann, Michael

Rural Market Unleashed: Position Yourself in the Rural Market Effectively by

Comparative Advertising: History, Theory, and Practice by Beard, Fred

Marketing Inside Out by

Optimierung des Eventmarketings durch Social-Media-Kommunikation by Gall, Nicole

Digitalisierung und Marketing. Wie wichtig ist Online-Marketing für selbstständige Unternehmer? by Anonym

Corporate Social Responsibility und die Gemeinwohl-Ökonomie. Welches Potential bieten CSR-Instrumente im Marketing 3.0? by Barnes, Alena

Promotion and Marketing Communications by

Winning Marketing Strategy: The Rules by Stanton, John L., George, Richard J.

The Ghatotkacha Game: Marketing Lessons from Mythology by Pravin Shekar, Shraddha Anu Shekar

Absolute Essentials of Strategic Marketing by Proctor, Tony

B2b-Marketing: Wie Sie Die Marketing-Abteilung Vom Kostenfaktor Zum Umsatzfaktor Machen by Seebacher, Uwe G.

Der Ideale Stellvertreter: Eine Empirisch Begründete Handreichung Für Alle Anhänger Moderner Führung by Marinos, Alexander

Analyzing the Strategic Role of Neuromarketing and Consumer Neuroscience by

The World's Best Buyer Persona System: The Buyer Persona Reimagined: It's Not Who They Are but HOW THEY THINK! by Andrews, Stormie

The Business of Data: Commercial Opportunities and Social Challenges in a World Fuelled by Data by de Saulles, Martin

Einführung in Die Moderne Unternehmenskommunikation: Grundlagen, Theorien Und PRAXIS by Roslon, Michael, Rommerskirchen, Jan

Online Marketing für KMU: Die wichtigsten Prinzipien und Maßnahmen für kleine und mittlere Unternehmen um Kunden online zu akquirieren. by Szczepanski, Damian

Vendendo em Grupo: Como criar de maneira fácil e rápido posts inteligentes e capazes de vender qualquer produto mesmo não sendo conhecido by Oliveira, Vanessa, Oliveira, Joao

Make Your Business Social: Engage Your Customers With Social Media by Salle, Heather, Chambers, Lindsay, Morehead, Jennifer

Digitalization in the Luxury Fashion Industry: Strategic Branding for Millennial Consumers by Cabigiosu, Anna

Mobile Marketing by Seligman, James

Shopper Marketing and Digital Media: Simplifying Your Digital Media Plans with the Six Pillars Approach by Dade, F. M.

Reputation Management: The Key to Successful Public Relations and Corporate Communication by Garcia, Helio Fred, Doorley, John

The 100-Page Book: The Business Owner's Guide to Self-Publishing a Short Customer Attraction Book by Capuzzi, Mike

Sponsorship Strategy: Practical Approaches to Powerful Sponsorships by Ungar, Ken

Profitable Marketing Gems: The Complete Guide To Marketing Strategy And How To Make Money Online by Robert, Emily

Podstawy Marketingu B2B - B2B Marketing: Jak zmienic dzial marketingu B2B z centrum kosztowego w machinę sprzedażową (Polish Version) by Kosuniak, Lukasz, Seebacher, Uwe

Grundlagen Des Marketingmanagements: Einführung in Strategie, Instrumente, Umsetzung Und Unternehmensführung by Homburg, Christian

Trends in Event Education: Ein Tagungsband Zur Veranstaltungswirtschaft by

Shopper Marketing and Digital Media: Simplifying Your Digital Media Plans with the Six Pillars Approach by Dade, F. M.

Relations proactives avec les médias by LaVigne, Mark Hunter

The Value of True Branding as the Measure Success: Building a successful brand of the company is hard, really hard by Ai, Tran Huu

Marketing From Zero: Learn how to create and market a business from scratch and start generating sales - Beginners by Chrysaki, Stella

Social Media Marketing 2020: Affiliate Marketing, Dropshipping and Passive Income Ideas - 6 Books in 1 - Cutting-Edge Strategies to Start and Grow by Wright, Chandler

Branding: An Essential Guide to Brand Storytelling and Growing Your Small Business Using Social Media Marketing and Offline Guerrilla Tactics by Barlow, Chase

Unleashing Growth: 15 Growth Marketing Hacks Every Entrepreneur Should Know by Raghavendra Hunasgi

Product Marketing, Simplified: A Customer-Centric Approach to Take a Product to Market by Sekaran, Srini

Storytelling: Master the Art of Telling a Great Story for Purposes of Public Speaking, Social Media Branding, Building Trust, and Ma by Barlow, Chase

UnCloned Marketing: How to Challenge the Norms with Profitable Marketing Campaigns by Richmond, Audria

Marketing Mit Allen Sinnen: Chancen Der Multisensualen Kundenkommunikation by

Branding: What You Need to Know About Building a Personal Brand and Growing Your Small Business Using Social Media Marketing and by Barlow, Chase

Raving Patients: The Definitive Guide to Using Reputation Marketing to Attract Hundreds of New Patients by Tau, Len

Build Your Instagram Empire: Timeless Tools to Build a Dedicated Following: How I Gained 100,000 Followers in One Year by Hanna, Doug

The More Money Makeover: 112 tips to attract, book, and keep more clients. by Hammer, Samuel M.

Impact Beyond the Game: How Athletes Can Build Influence, Monetize Their Brand, and Create a Legacy by Lemmons, Malcolm

Consumer Behaviour in Online Grocery Retailing in Germany by Yilmaz, Yasin

Reputation Matrix: Five Strategies To Increase your Visibility, Credibility, and Positive Word of Mouth in the Community and Online by Young, Marjorie

Créer un Pouvoir d'Influence: 10 Façons d'Impressionner et Guider les Autres by Schreiter, Keith, Schreiter, Tom Big Al

Beyond The Agency Box: The Phoneless, Meetingless Digital Marketing Agency That Creates Lifetime Happy Clients Without Facebook Ads, Webinars by Fihn, Frankie

Five Figure Funnels: How To Sell Marketing Funnel Services To Your Customers For Five Figures In Any Market, No Matter Your Experience by Killen, Michael

Engaging the Heart in Business: A Revolutionary Market Approach Based On Love by Alessandri, Alice, Aleo, Alberto

Digital Marketing Essentials You Always Wanted to Know by Publishers, Vibrant

LinkedIn Lead Generation for Financial Advisers: How to Attract More of Your Ideal Clients on LinkedIn - Proven Messaging Scripts and Daily Planner by Calvert, Philip

Publishing-Strategien Für Unabhängige Spiele-Entwickler: Kriterien Und Leitfaden Für Die Wahl Zwischen Einem Publishingpartner Oder Einer Selbstveröff by

Secretos del SmartInfluencer: Cómo Emprendedores, Coaches, Líderes, Consultores y Expertos Crean Negocios Exitosos que Generan Resultados Reales y C by Reyes-Balza, Carlos

End of Competition, The: The Impact of the Network Economy by Molenaar, C. N. a.

Artisan Public Relations: A practical guide for getting your hand-crafted products the attention they deserve by Wagner, Paul

Narrative Organizations: Making Companies Future Proof by Working with Stories by Erlach, Christine, Müller, Michael

Modern Health Care Marketing by Gunawardane, Gamini