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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Twenty Ads That Shook the World: The Century's Most Groundbreaking Advertising and How It Changed Us All

Twenty Ads That Shook the World: The Century's Most Groundbreaking Advertising and How It Changed Us All

Paperback

AccountingBusiness GeneralGeneral Sociology

ISBN10: 0609807234
ISBN13: 9780609807231
Publisher: Crown Publishing Group
Published: Dec 26 2001
Pages: 240
Weight: 0.99
Height: 0.66 Width: 7.36 Depth: 9.14
Language: English
James Twitchell takes an in-depth look at the ads and ad campaigns and their creators that have most influenced our culture and marketplace in the twentieth century. P. T. Barnum s creation of buzz, Pepsodent and the magic of the preemptive claim, Listerine introducing America to the scourge of halitosis, Nike s Just Do It, Clairol s Does She or Doesn t She?, Leo Burnett s invention of the Marlboro Man, Revlon s Charlie Girl, Coke s re-creation of Santa Claus, Absolut and the art world these campaigns are the signposts of a century of consumerism, our modern canon understood, accepted, beloved, and hated the world over.

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