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Artificial Intelligence in Customer Service: The Next Frontier for Personalized Engagement
Hardcover
Business GeneralManagementTechnology & Engineering
ISBN13: 9783031338977
Publisher: Palgrave Macmillan
Published: Aug 18 2023
Pages: 307
Weight: 1.20
Height: 0.75 Width: 5.83 Depth: 8.27
Language: English
This edited volume elucidates how artificial intelligence (AI) can enable customer service to achieve higher customer engagement, superior user experiences, and increased well-being among customers and employees.
As customer expectations dictate 24/7 availability from service departments and market pressures call for lower costs with higher efficiency, businesses have accepted that AI is vital in maintaining customer satisfaction. Yet, firms face tough challenges in choosing the right tool, optimizing integration, and striking the appropriate balance between AI systems and human efforts. In this context, chapters in this book capture the latest advancements in AI-enabled customer service through real-world examples. This volume offers a global perspective on this contemporary issue, covering topics such as the use of AI in enhancing customer well-being, data and technology integration, and customer engagement.Also from
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