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Contemporary Sport Marketing: Global Perspectives
Hardcover
Series: World Association for Sport Management
ISBN13: 9781138291324
Publisher: Routledge
Published: Feb 9 2017
Pages: 308
Weight: 1.35
Height: 0.75 Width: 6.14 Depth: 9.21
Language: English
The international nature of the sport industry requires a global approach to sport marketing practices. Organisations need to develop a good understanding of the laws, regulations, values and norms of the countries and cultures in which they operate. This book brings together world-leading sport marketing scholars from 11 countries to address the most important global, regional, national, and community marketing issues in sport today. Presenting the latest cutting-edge research from countries including India, China, the UK and the USA, it includes case studies on successful marketing strategies in sports ranging from football and hockey to baseball and motor racing.
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