Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Customer Relationship Management from Physical to Virtual

Customer Relationship Management from Physical to Virtual

Tshimanga Kalonji, Arsène

Paperback

Management

ISBN10: 6208742471
ISBN13: 9786208742478
Publisher: Our Knowledge Publishing
Published: Mar 14 2025
Pages: 168
Weight: 0.51
Height: 0.39 Width: 6.00 Depth: 9.00
Language: English
Nowadays, selling isn't just about a stall, a shop window or a chain of stores; in fact, beyond the simple fact of having a physical address, you have to add the customer variable. This book deals with this issue, whose vitality is just as crucial to the survival of the retailer: a retailer with no customers is doomed to close. The author has studied the question of how companies should manage their relationships with customers. This involves a physical approach to understanding the customer, i.e. Who is a customer? How can we satisfy them? And how to build customer loyalty. With the evolution of technology, the Internet offers a choice interface for companies to exchange with their customers, and this aspect is taken up by the author through web mechanisms to optimize customer relations. Efficient and fast, the Internet is a major ally for companies keen to expand their customer base through tools such as Chatbot, QR Codes, etc.

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