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Cadrage du contenu du projet de développement Tulong Na Tabang Na Tayo Na
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ISBN10: 6208759048
ISBN13: 9786208759049
Publisher: Editions Notre Savoir
Published: Mar 18 2025
Pages: 52
Weight: 0.18
Height: 0.12 Width: 6.00 Depth: 9.00
Language: French
ISBN13: 9786208759049
Publisher: Editions Notre Savoir
Published: Mar 18 2025
Pages: 52
Weight: 0.18
Height: 0.12 Width: 6.00 Depth: 9.00
Language: French
S'appuyant sur la théorie du cadrage de Goffman (1974) et la théorie de la cultivation de Gerbner et Gross (1976), cette étude descriptive a exploré comment le cadrage du projet Tulong Na Tabang Na Tayo Na de la Fondation ABS-CBN Lingkod Kapamilya a influencé les réponses de 114 étudiants de trois établissements d'enseignement supérieur aux Philippines. Le projet était un appel à l'aide aux victimes du typhon Yolanda à Tacloban, Leyte. Une enquête a permis d'obtenir des données qui ont été analysées à l'aide de dénombrements de fréquence et de pourcentages. La plupart des étudiants interrogés (67 ou 58,7 %) appartenaient à la tranche d'âge des 14-18 ans. L'étude a révélé que 78 ou 68 % des étudiants interrogés regardaient activement la télévision et étaient censés être capables de décider s'ils soutenaient ou ignoraient le contenu encadré du projet. Vingt pour cent des étudiants interrogés ont déclaré que le contenu encadré, utilisant un attrait émotionnel accompagné d'un message emphatique, les avait incités à soutenir le projet en raison de leur expérience. Bien que l'expérience personnelle ne fasse pas partie du cadre de communication tel que présenté par Lakoff (2004), il est apparu que la décision du public de soutenir un projet en était motivée.
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