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Enquadramento do conteúdo do projeto de desenvolvimento Tulong Na Tabang Na Tayo Na
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ISBN10: 6208759072
ISBN13: 9786208759070
Publisher: Edicoes Nosso Conhecimento
Published: Mar 18 2025
Pages: 52
Weight: 0.18
Height: 0.12 Width: 6.00 Depth: 9.00
Language: Portuguese
ISBN13: 9786208759070
Publisher: Edicoes Nosso Conhecimento
Published: Mar 18 2025
Pages: 52
Weight: 0.18
Height: 0.12 Width: 6.00 Depth: 9.00
Language: Portuguese
Guiado pela Teoria do Enquadramento de Goffman (1974) e pela Teoria do Cultivo de Gerbner e Gross (1976), este estudo descritivo explorou a forma como o enquadramento do projeto Tulong Na Tabang Na Tayo Na da Fundação ABS-CBN Lingkod Kapamilya Inc. influenciou as reacções de 114 estudantes de três instituições de ensino superior das Filipinas. O projeto era um apelo para ajudar as vÃtimas do tufão Yolanda em Tacloban, Leyte. Através de um inquérito, os dados foram obtidos e analisados utilizando contagens de frequências e percentagens. A maioria dos estudantes inquiridos (67 ou 58,7%) pertencia à faixa etária dos 14 aos 18 anos. O estudo registou que 78 ou 68% dos estudantes respondentes assistiam ativamente à televisão e consideravam-se capazes de decidir se apoiavam ou ignoravam o conteúdo do projeto. Vinte por cento dos estudantes respondentes partilharam que o conteúdo enquadrado, ao utilizar o apelo emocional acompanhado de uma mensagem enfática, os tinha influenciado a apoiar o projeto devido à sua experiência. Apesar de a experiência pessoal não fazer parte do enquadramento da comunicação, tal como referido por Lakoff (2004), veio à tona que a decisão do público de apoiar um projeto é motivada por ela.
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