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Contenuto Inquadramento del progetto di sviluppo Tulong Na Tabang Na Tayo Na
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ISBN10: 6208759056
ISBN13: 9786208759056
Publisher: Edizioni Sapienza
Published: Mar 18 2025
Pages: 52
Weight: 0.18
Height: 0.12 Width: 6.00 Depth: 9.00
Language: Italian
ISBN13: 9786208759056
Publisher: Edizioni Sapienza
Published: Mar 18 2025
Pages: 52
Weight: 0.18
Height: 0.12 Width: 6.00 Depth: 9.00
Language: Italian
Guidato dalla teoria dell'inquadramento di Goffman (1974) e dalla teoria della coltivazione di Gerbner e Gross (1976), questo studio descrittivo ha esplorato come l'inquadramento del progetto Tulong Na Tabang Na Tayo Na di ABS-CBN Lingkod Kapamilya Foundation Inc. abbia influenzato le risposte di 114 studenti di tre istituti di istruzione superiore nelle Filippine nei suoi confronti. Il progetto era un appello per aiutare le vittime del tifone Yolanda a Tacloban, Leyte. Attraverso un sondaggio, sono stati ottenuti e analizzati dati utilizzando conteggi di frequenza e percentuali. La maggior parte degli studenti intervistati (67 o 58,7%) apparteneva alla fascia di età 14-18 anni. Lo studio ha registrato che 78 o il 68% degli studenti intervistati guardava attivamente la televisione e si presumeva che fosse in grado di decidere se sostenere o ignorare il contenuto inquadrato del progetto. Il 20% degli studenti intervistati ha dichiarato che il contenuto inquadrato, utilizzando un appello emotivo accompagnato da un messaggio enfatico, li aveva influenzati a sostenere il progetto a causa della loro esperienza. Sebbene l'esperienza personale non faccia parte della struttura comunicativa come sostenuto da Lakoff (2004), è emerso che la decisione del pubblico di sostenere un progetto è motivata da essa.
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