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Ramowanie treści projektu rozwojowego Tulong Na Tabang Na Tayo Na
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ISBN10: 6208759064
ISBN13: 9786208759063
Publisher: Wydawnictwo Nasza Wiedza
Published: Mar 18 2025
Pages: 52
Weight: 0.18
Height: 0.12 Width: 6.00 Depth: 9.00
Language: Polish
ISBN13: 9786208759063
Publisher: Wydawnictwo Nasza Wiedza
Published: Mar 18 2025
Pages: 52
Weight: 0.18
Height: 0.12 Width: 6.00 Depth: 9.00
Language: Polish
Kierując się teorią ramowania Goffmana (1974) oraz teorią kultywacji Gerbnera i Grossa (1976), w niniejszym badaniu opisowym zbadano, w jaki sposób ramowanie projektu Tulong Na Tabang Na Tayo Na fundacji ABS-CBN Lingkod Kapamilya Foundation Inc. wplynęlo na reakcje 114 studentów z trzech filipińskich uczelni wyższych. Projekt byl wezwaniem do pomocy ofiarom tajfunu Yolanda w Tacloban, Leyte. Za pomocą ankiety uzyskano dane i przeanalizowano je przy użyciu liczników częstotliwości i wartości procentowych. Większośc studentów-respondentów (67 lub 58,7%) należala do przedzialu wiekowego 14-18 lat. Badanie wykazalo, że 78 lub 68% uczniów-respondentów aktywnie oglądalo telewizję i zakladano, że byli w stanie zdecydowac, czy poprzec, czy zignorowac treści projektu. Dwadzieścia procent uczniów-respondentów przyznalo, że treśc ramowa, wykorzystująca apel emocjonalny, któremu towarzyszyl dobitny przekaz, wplynęla na ich poparcie dla projektu ze względu na ich doświadczenie. Chociaż osobiste doświadczenie nie stanowilo części ram komunikacyjnych, jak to przedstawil Lakoff (2004), okazalo się, że decyzja odbiorców o wsparciu projektu jest motywowana przez nie.
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